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ANM 299 INTEGRATED PORTFOLIO PRACTICUM. General Questions & Concerns Critique Process Page: Week 5 Align with Assessment Criteria? Align with Market Research? Process Demonstration Reviews Vender Client Communications Portfolio Lab Augmented Reality Project Evaluation/Reflection.

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anm 299 integrated portfolio practicum
ANM 299 INTEGRATED PORTFOLIO PRACTICUM
  • General Questions & Concerns
  • Critique Process Page: Week 5
    • Align with Assessment Criteria?
    • Align with Market Research?
  • Process Demonstration Reviews
  • Vender Client Communications
  • Portfolio Lab
  • Augmented Reality Project
  • Evaluation/Reflection
anm 299 integrated portfolio practicum1
ANM 299 INTEGRATED PORTFOLIO PRACTICUM

Your Portfolio Assessment

Technical Assessment

Aesthetic Assessment

Composition & Design Assessment

Conceptual Assessment

anm 299 integrated portfolio practicum2
ANM 299 INTEGRATED PORTFOLIO PRACTICUM

Your Portfolio Assessment

Technical Assessment

  • Does the piece clearly demonstrate skill and proficiency?
  • Are the techniques well executed?
  • Does the technical quality align with the information found in your Market Research?
anm 299 integrated portfolio practicum3
ANM 299 INTEGRATED PORTFOLIO PRACTICUM

Your Portfolio Assessment

Aesthetic Assessment

  • Is the content of the piece appropriate to a specific subject/theme?
  • Does the context of the piece align with the information found in your Market Research?
  • Do the emotions conveyed through color and other design elements & principles support the subject/theme and align with the information found in your Market Research?
anm 299 integrated portfolio practicum4
ANM 299 INTEGRATED PORTFOLIO PRACTICUM

Your Portfolio Assessment

Composition & Design Assessment

  • Does the piece demonstrate an understanding and correct usage of design principles & elements –balance, rhythm, line, scale, emphasis, color, etc.?
  • Does the quality of composition and design align with the information found in your Market Research?
anm 299 integrated portfolio practicum5
ANM 299 INTEGRATED PORTFOLIO PRACTICUM

Your Process Demonstration

The Visual Communication Problem

and its specifications.

The Strategy used and the Creative Development

use to successfully solve the problem.

The Production and Execution of the Final Piece

include specific skills, techniques & software.

anm 299 integrated portfolio practicum6
ANM 299 INTEGRATED PORTFOLIO PRACTICUM

Vender / Client Relationship

  • A good relationship is built upon:
      • Good Communication
      • Ability / Commitment / Reliability
      • Truthfulness / Trust
      • what else . . .
anm 299 integrated portfolio practicum7
ANM 299 INTEGRATED PORTFOLIO PRACTICUM

Creative Brief

A collection of crucial information needed to successfully solve a creative problem.

anm 299 integrated portfolio practicum8
ANM 299 INTEGRATED PORTFOLIO PRACTICUM

Creative Brief

A collection of crucial information needed to successfully solve a creative problem.

Client Info

General Project Info

Project Summary

Purpose of the Project

Target Audience Info

  • Perception/Message Project Specifications
  • Creative Skills Needed
  • Due Date
  • Identified Deliverables
anm 299 integrated portfolio practicum9
ANM 299 INTEGRATED PORTFOLIO PRACTICUM

Strategy, Concept, Design

& Production

Rely on the “creative process” to develop a

strong Strategy and Concept.

anm 299 integrated portfolio practicum10
ANM 299 INTEGRATED PORTFOLIO PRACTICUM

Creative Process

Research

Brainstorming

More Research

Design Analysis

Development Drawing

Concept Thumbnails

Compositional Thumbnails

Storyboarding

  • Digital Experimentation
  • Back to Drawing Board Realignment
  • More Experimentation
  • Final Design
  • Production
  • Learn Some New Skills
  • Final Execution
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