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Recruitment: your most important fundraiser. Four steps to attracting and keeping students and parents. The Four Steps:. Research Planning Marketing Putting it all together. Research:. Identify yourself Identify your market Identify your product State your case. Planning:.

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recruitment your most important fundraiser

Recruitment: your most important fundraiser

Four steps to attracting and keeping students and parents

the four steps
The Four Steps:
  • Research
  • Planning
  • Marketing
  • Putting it all together
research
Research:
  • Identify yourself
  • Identify your market
  • Identify your product
  • State your case
planning
Planning:
  • What are the variables?
  • What contacts do you have?
  • How do you explain your program?
marketing
Marketing
  • People
  • Product
  • Package
  • Price
putting it all together
Putting it all together
  • Pull together your research into a package
  • Set goals for the program
  • Expect to monitor progress
  • Determine what works, what doesn’t
  • Keep up the good work.
some practical points
Some practical points:
  • Start locally
    • Mission effectiveness
    • Front office
    • Dressed for success
    • Phone-honed
    • The customer is….
some practical points1
Some practical points
  • Grow globally
    • Make a name for yourself
    • Have info ready
    • Be media-wise
    • Use the internet
    • Use everyone
    • How’m I doin’?
consider
Consider...
  • How do you welcome new students and their parents?
  • How do you conduct exit interviews?
  • How do you keep current with customer needs and wants?
madness

Madness:

Doing the same thing over and over and expecting the outcome to be different every time.

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