Corporate Social Responsibility

1. Corporate Social Responsibility

2. Basic Ideology Basic cause of problems in today’s society! Malicious Thinking Jealousy, ego, greed, leg-pulling, selfishness, falsehood, …

3. Basic Ideology Remedy! Thought Revolution/Transformation Jealousy, ego, greed, leg-pulling, selfishness, falsehood, … Courteous, honesty, help, respecting, truthfulness, jovial, lively Meaning Alternate constructive thoughts that ascertain a peaceful self and society

4. Basic Ideology Thought Revolution/Transformation Ingredients of this movement! Self-development  Family-development  Society-development How! Subscription to ideals Acquiring these virtues/ideals by introspection/self-control Using virtues for society development

5. Basic Ideology Thought Revolution/Transformation • Using virtues for society development •  • Seven Revolutions • Saadhanaa • 2. Education • 3. Health • 4. Self-reliance • 5. Women Empowerment • 6. Protection of Environment • 7. Freedom from Addictions & Eradication of Evil Customs CSR – Some programs taken up worldwide

6. Corporate Social Responsibility (CSR) ? Literal Meaning of CSR Meaning of Corporate and Responsibility in CSR We understand Meaning of Social? That too we understand Lets See

7. Corporate Social Responsibility (CSR) Corporate Social Responsibility mean open and transparent business practices that are based on ethical values and respect for employees communities and the environment. The philosophyof corporate social responsibility is basically to return to the society what it has taken from it in the course of its quest for creation of wealth in the core decision making process of a business. Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29-30, January 2008. *DGM, Quality Assurance, BHEL, Hardwar Using virtues for society development Revolutions 2. Education 3. Health 5. Women Empowerment 6. Protection of Environment 7. Freedom from Addictions & Eradication of Evil Customs

8. Corporate Social Responsibility (CSR) Hence the challenge is to form a progressive community by balancing the interest of individuals and that of the society. Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29-30, January 2008. *DGM, Quality Assurance, BHEL, Hardwar

9. Corporate Social Responsibility (CSR) The Corporate social responsibility must aim at achieving the targets for which companies were set up, without incurring cost and time overruns. A promoter should certainly not think of his company’s responsibilities only in terms of his narrow financial interests as often happens. Also, charitable acts should not get precedence over protecting the interests of the direct stake holders and the environment. R. C. Bhargava*, “The Real Meaning of CSR”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 10, PP. 21-22, August 2008. Published in the Economic Times, 16th June 2008 *Chairman, Maruti Suzuki India Ltd. Using virtues for society development Revolutions 2. Education 3. Health 5. Women Empowerment 6. Protection of Environment 7. Freedom from Addictions & Eradication of Evil Customs

10. Corporate Social Responsibility (CSR) ? Literal Meaning of CSR Using virtues for Personal, Family & Society Development 1. Saadhanaa 2. Education 3. Health 4. Self-reliance 5. Women Empowerment 6. Protection of Environment 7. Freedom from Addictions & Eradication of Evil Customs Meaning of Corporate and Responsibility in CSR We understand SOCIAL has a much more HOLISTIC meaning  Understanding this meaning will HELP us in IDENTIFYING various simple, cost effective, less time consuming, yet productive CSR ACTIVITIES

11. Corporate Social Responsibility (CSR) • Holistic meaning of Social •  • Social starts with the self, goes to our immediate acquaintances and then to the entire society •  • All these three have to occur simultaneously if CSR is to be implemented in its full meaning • Personal, Family, Society Development

12. Corporate Social Responsibility (CSR) CSR TECHNIQUES Personal Development

13. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Personal Development) • Problems • Over-worked bosses/employees • Long working hours – banks, software, etc. • Example: 8 to 8 banks / implementation of core banking / Employees work more than 12 hours • Trying to achieve much more in material terms than what is really needed • Consequence – Self is slowly destroyed  Individual suffers  efficiency   productivity 

14. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Personal Development) • Solutions (Proposed) • Humane approach – human centric corporate culture • (Bhaav Samvedanaa) • Self Energizing / Revitalizing Program • 5 min in the morning in the house • Half An Hour daily upon reaching the work place •  • This half an hour will not be lost • As individual efficiency  the work quality  and output 

15. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Personal Development) • Self Energizing / Revitalizing Program • Ushaa Paan (5 min in the morning) – stomach • Joint Loosening (20 min at work place, just before lunch) • Pranaayaama/Meditation (10 min at work place) • Playing soothing, light classical music at work place • Keep a small plant on your office table, water it daily • Examples: • Classes being conducted at IIT Bombay • During flight - joint loosening • Dev Sanskriti VishwaVidyalaya, Gayatrikunj, Haridwar • Can help in implementing – Student Internships

16. Dev Sanskriti VishwaVidyalaya www.dsvv.org

17. Dev Sanskriti VishwaVidyalaya Curriculum & Internship

18. Corporate Social Responsibility (CSR) CSR TECHNIQUES Family Development

19. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Family Development) • Family environment at work place – helping each other • Spending time with the family after work • Developing wisdom, honesty, responsibility, courage

20. Corporate Social Responsibility (CSR) CSR TECHNIQUES Society Development

21. Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) The philosophyof corporate social responsibility is basically to return to the society what it has taken from it in the course of its quest for creation of wealth in the core decision making process of a business. Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29-30, January 2008. *DGM, Quality Assurance, BHEL, Hardwar

22. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Society Development) • Revolutions for making the society a wonderful place • Education • Health • Self-reliance • Women Empowerment • Protection of Environment • Freedom from Addictions & Eradication of Evil Customs

23. Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) Well ! We are very busy. When do we have time for all these activities? ? 2 hours every weekend Choose one activity – continue for 6 months Observe the results Example: Association for India’s Development volunteers Creativity   Innovation

24. Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) EDUCATION

25. Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) EDUCATION • Vocational training – IIMM – nice initiative • Technical Education by IIMM and IIM • Jindal Steel – OP Jindal University and Law School • Prizes given to outstanding students • Academics, Games, … • Holistic development scholarship to B.Tech. • Narotam Shekhsaria Foundation in Mumbai Recognition of Holistic Personality Development through Education

26. Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) EDUCATION • Schools for under-privileged • Example: A private school in Jaipur has made a school next to its own campus – teaching/vocational training • Students of Dev Sanskriti VishwaVidyalaya teach children in villages near Haridwar during vacations • Time donation in locations near the company • Teaching and Caring • Selfless servicegives extreme pleasure / satisfaction

27. Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) HEALTH

28. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Society Development) • HEALTH • All World Gayatri Pariwar - Village management • One day workshop at Bhalgaon, MH • www.awgpnews.org/villagemanagement (29/09/2007) Daily Joint Loosening Yoga at the work place Monthly cleaning drives near the work place (In DSVV, students clean their hostels every Sunday)

29. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Society Development) • HEALTH • All World Gayatri Pariwar - Village management • One day workshop at Bhalgaon, MH • www.awgpnews.org/villagemanagement Sponsoring FREE quarterly health camps in surrounding areas

30. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Society Development) • HEALTH • All World Gayatri Pariwar - Village management • One day workshop at Bhalgaon, MH • www.awgpnews.org/villagemanagement Organizing FREE awareness camps in nearby villages (Working with like minded groups for the organization of such camps)

31. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Society Development) • HEALTH • Dev Sanskriti VishwaVidyalaya - Alternative therapy Organizing such camps Awareness campaigns

32. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Society Development) • HEALTH • Gayatri Pariwar Mumbai / Rotary Club • Blood donation camps • Polio drop - Awareness campaigns • Flex posters outside Tata Motors, Pune canteen • Eye checkup and cataract operation camps • (www.goodnewsindia.com)

33. Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) SELF-RELIANCE

34. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Society Development) • SELF-RELIANCE • Vocational training at Shantikunj, Haridwar • (incense sticks making, preparing herbal medicines, screen printing, …) • Vocational training at Dev Sanskriti VishwaVidyalaya • Earn While Learn • Baroda Shakti initiative in Mumbai • Vocational training for wives of employees of Bank of Baroda Working with such groups Organizing such training camps for family members of employees and people in the surrounding area

35. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Society Development) • SELF-RELIANCE • CTARA at IIT Bombay • Centre for Technology Alternatives for Rural Areas • Bio-diesel plant • Oil-extraction time reduced by more than 50% • Volunteers can spend time over weekends Innovations generated for helping villagers Definitely percolate into innovations at work place (as general creativity increases)

36. Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) WOMEN EMPOWERMENT

37. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Society Development) • WOMEN EMPOWERMENT • Baroda Shakti – Bank of Baroda • (i) Weekly Computer Classes for wives of employees • (ii) Vocational Training for wives of employees • Mother/Child health awareness campaigns/camps • Afternoon Education, Yoga Classes

38. Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) PROTECTION OF ENVIRONMENT

39. Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) PROTECTION OF ENVIRONMENT Promote among the employees Daily 5 minute fire ceremony at work place – fumes of herbal medicines (not as a ritual done by a particular class of people but as an environment healing activity) Heal the environment and the healed environment will heal you Adapted from “Integrated Science of Yagya”, compiled by Dr. R. R. Joshi, Professor, Mathematics Department, IIT Bombay

40. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Society Development) • PROTECTION OF ENVIRONMENT • Tree plantation drive • Tata Motors, IITB, ITBHU, … campus – very green Conduct Tree Plantation Drives Adopt a tree in the way to the work place and take care of it Gayatri Pariwar - at Anneki, Haridwar on 2nd September 2007

41. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Society Development) • PROTECTION OF ENVIRONMENT • All World Gayatri Pariwar - Disaster Management • www.awgpnews.org/disastermanagament Selfless Service gives immense peace and satisfaction Support financially, make sure that the resources reach actual victims Fire, Naurangabad (UK) 01/2007 Drought, Bundelkhand 01/2008 Flood, Surat (GJ) 08/2006

42. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Society Development) • PROTECTION OF ENVIRONMENT • Innovation in villages • Talk at IITB – Science for, of, by People (Dehradun) • Innovative design of check-dams • Eco-friendly Ganesh Utsav and Holi • Prize for Ganesh Utsav Mandals • Water conservation/harvesting • Plastic – minimize usage • Energy conservation Human Being and Nature have to exist in harmony Think Simple for Innovation

43. Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) DE-ADDICTION CAMPAIGN

44. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Society Development) • DE-ADDICTION CAMPAIGN • Problem • Youngsters are under severe clutches of addictions • 18 to 21 year olds getting a lot of money in companies • No guidance as to how to spend this money • Money being spent in addictions/parties/… • Dev Sanskriti VishwaVidyalaya • De-addiction rally by students on Holi Prepare/Display Banners about harmful effects of addictions De-addiction counseling/workshops

45. Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development) ERADICATION OF EVIL SOCIAL CUSTOMS

46. Corporate Social Responsibility (CSR) • CSR TECHNIQUES • (Society Development) • ERADICATION OF EVIL SOCIAL CUSTOMS • Problems • Gender disparity • Economic class disparity • Solution • All eat together Understanding - All are equal

47. Corporate Social Responsibility (CSR) Summary CSR activities need not always be large scale Simple day to day activities, which take less time, less money can bring a huge difference in the lives of people and the environment Need is to develop a humane approach in corporate culture (Bhaav Samvedanaa)

48. www.diya.net.in Excellence in Corporate Culture Dr. Pranav Pandya, MD Chancellor – DSVV, Haridwar

49. Corporate Social Responsibility (CSR) Thank You ? Questions?? Local Contact: