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Managing Your WebSite. David S. McBride November 13, 2003. Agenda. WebSite Implementation Phases Unexpected Costs and Unrealized Expectations Recommendations . WebSite Implementation Phases . Plan Implement Launch … then what? … Enhance/Maintain. Planning for a successful Website.

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managing your website

Managing Your WebSite

David S. McBride

November 13, 2003

agenda
Agenda
  • WebSite Implementation Phases
  • Unexpected Costs and Unrealized Expectations
  • Recommendations
website implementation phases
WebSite Implementation Phases
  • Plan
  • Implement
  • Launch … then what?
  • Enhance/Maintain
planning for a successful website
Planning for a successful Website
  • Set Goals/Objectives
  • Identify Features
    • required and future
  • Develop Site Plan/Map
  • Select Implementer
  • Select ISP Host
plan set goals objectives
Plan:Set Goals/Objectives
  • Define Audience
  • Involve whole organization
  • Visitation Expectations
    • Who will visit site?
    • Why will they visit?
      • information, donate, event registration….
    • What do you want them to do?
  • Identify Measurements
plan identify features
Plan:Identify Features
  • Required
    • the basics
  • Future
    • the wish list
  • Don’t Forget:
    • privacy policy, contact us
plan site plan map
Plan:Site Plan/Map
  • List of All Pages
  • Shows Page Organization
  • Highlights Navigation
  • Helps manage content population
plan select implementer
Plan:Select Implementer
  • Options:
    • professional firm
    • private consultant
    • acquaintance
    • staff member
    • volunteer
  • Consider future maintenance needs
    • cost, access and availability
plan select isp host and tools
Plan:Select ISP Host and Tools
  • Tools:
    • Shareware/Freeware
    • Professional grade products
  • Software
    • ASP, JSP, Java, PHP, CGI/Perl
  • ISP-provided development templates
implementation steps
Implementation Steps
  • Home/Interior Page Design
  • Content Population
  • Test
  • Going “Live”
  • Maintain
implement home interior page
Implement:Home/Interior Page
  • Look/Feel
  • Color and Graphics
  • Navigation
  • Appropriate Use of Real Estate
implement content population
Implement:Content Population
  • Putting content into web pages
  • Onus is on organization to develop material
  • Without a doubt .. the most difficult and most time consuming step
implement test
Implement:Test
  • Match to specifications
  • Spelling - including telephone numbers
  • Broken/missing links
  • Email Addresses
implement going live the launch
Implement:Going “Live” … The Launch
  • Make site public to WWW world
  • Sometimes a “non-event”
    • .. but try and make it one!
  • Initial bugs/glitches
  • Remorse
implement maintaining
Implement:Maintaining
  • Changes
    • simple content changes
    • keeping dated information current
    • new pages/links/graphics
  • Personnel Choices
    • staff member
    • consultant/professional firm
    • volunteer
unexpected costs and unrealized expectations
Unexpected Costs and Unrealized Expectations
  • Scope creep
  • Maintenance
    • tools, looks “easy”, publishing
  • Email - accounts, “blasting”
  • Credit card processing
  • Search engines
  • New skillsets to organization
recommendations
Recommendations
  • Periodically review success of site .vs. why it was built in the first place
    • communicating cause
    • marketing tool
    • donations
    • event communication
    • visitation expectations
recommendations18
Recommendations
  • Plan … plan … plan
  • Site is an asset … treat it like one
  • Understand goals and purpose of site
  • Develop site map and content plan
  • Don’t bother with Flash
  • “can’t you just put ‘it ‘on the web site?”
  • Allow time to maintain/enhance
summary
Summary
  • Implementation Phases
  • Recommendations
    • Plan … Plan … Plan
    • Understand Maintenance Aspects
    • WebSite is an Asset