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Your Website. The Cornerstone. Nancy Leve www.VirtualFundamentals.com March 5,2013. Of Your Marketing Plan. THE INTERNET. Changed everything

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Presentation Transcript
Your website

Your Website

The Cornerstone

Nancy Leve

www.VirtualFundamentals.com

March 5,2013

Of Your Marketing Plan


The internet
THE INTERNET

  • Changed everything

    • Information gathering/education, communication, entertainment, dating, travel planning, marketing, shopping, banking, photo sharing, invitations, globalization, political revolutions

Virtual Fundamentals 2013


New culture
NEW CULTURE

  • Transparency

    • Everyone has a say

      • People value reviews of friends

    • Educated and informed consumer

  • Lack of privacy

    • Cameras in every cell phone

  • Immediacy

    • Hyperactive search

  • Cooperation vs competition

Virtual Fundamentals 2013


Gender gap diminishing
GENDER GAP: Diminishing

Virtual Fundamentals 2013


Your online reputation

Your Online Reputation

You have one

Are you managing it ?

Virtual Fundamentals 2013


Who is managing your online reputation

Who is Managing Your Online Reputation

Virtual Fundamentals 2013


Keep track of your reputation
Keep Track of Your Reputation

  • www.google.com/alerts

  • Free monitoring of things said on the internet

  • Email notification of a mention on the internet

Virtual Fundamentals 2013


Your online billboard

YOUR ONLINE BILLBOARD

Authority: Known in Industry

Expertise: Specialty Niche

Relevance: Testimonials

Competence: Videos

CHOOSE ME

Virtual Fundamentals 2013


Reddit

eBooks

Stumble Upon

Online directory listings

Del.icio.us

Podcasts

Webinars

Pinterest

Digg

G+

YouTube Video

MerchantCircle

Twitter

Guest Blogs

Facebook

LinkedIn profile & groups

Your Website

Content

Slide Share

Manta

Online press releases

Email marketing

Virtual Fundamentals 2013


Website dos
WEBSITE DOS

  • EVERY PAGE: Branded

    • Contact info

    • Call to Action: Bold color to catch attention

    • More bullets than paragraphs

    • Photos/diagrams

    • Important information above the fold

    • Use you instead of I/we

    • Use YouTube videos

    • Google Analytics on every page

Virtual Fundamentals 2013


Standard website pages
Standard Website Pages

  • Home

  • About Us

  • Products/Services

  • Pricing

  • Testimonials

  • Contact Us

  • Blog

Virtual Fundamentals 2013


Content distribution
Content - Distribution

  • Quality content – transparency and no selling

  • 20% creating content / 80% distributing

  • Drive traffic back to website

    • Provide a few sentences and a read more link to website

Virtual Fundamentals 2013


Convert website traffic
Convert Website Traffic

  • Too much emphasis on the number of visitors

  • 100 inappropriate visitors (not a potential customer) not worth one appropriate visitor

  • What is your conversion ratio

Virtual Fundamentals 2013


Auto transports
Auto Transports

Virtual Fundamentals 2013


Branding across platforms
Branding Across Platforms

Virtual Fundamentals 2013


Ask for positive reviews
Ask For Positive Reviews

  • LinkedIn, Facebook, Google+

  • Lots of online directories: Yelp, Merchant Circle, etc.

  • List on website

Virtual Fundamentals 2013


No experts
No Experts

Virtual Fundamentals 2013


QUESTIONS

Virtual Fundamentals 2013