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e-Infrastructure Programme Workshop

e-Infrastructure Programme Workshop. JISC Communications & Marketing What we do, and how we can work with you. Alice Gugan Communications Co-Ordinator 7 th February 2008. 07/06/2014 | Supporting education and research | Slide 1. JISC Communications and Marketing – What do we do?.

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e-Infrastructure Programme Workshop

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  1. e-Infrastructure Programme Workshop JISC Communications & Marketing What we do, and how we can work with you Alice Gugan Communications Co-Ordinator 7th February 2008 07/06/2014| Supporting education and research | Slide 1

  2. JISC Communications and Marketing – What do we do? • Reinforce JISC’s role in providing world-class leadership in the innovative use of ICT to support education and research • Disseminate programme, cross-programme and corporate messages • Support projects in their dissemination work, where possible

  3. What do we do? • Event Management • e.g. JISC Conference, All Hands Meeting, On-Line Educa, ALT, UCISA • Design Print and Production e.g. JISC Inform, Annual Review, Briefing Papers, Collections Catalogues, Programme documents Electronic - web, blogs & wikis, video, animations and podcasts

  4. Public Relations • Press releases, articles, interviews • Strategic Briefing Papers • Press and media relations

  5. National Becta British Library HE Academy ALT (Associate) Digital Libraries Federation (Associate) International DEST (Australia) Internet 2 (US) Knowledge Exchange (UK, NL, D, DK) Ministry of Education (NZ) SURF Foundation (NL) Partnership - Partners

  6. Communications Planning - Strategies Introduction Identify JISC Strategic Priorities The process Identify Activity Areas Which priorities are being worked to? Themes Segmentation ‘Clumps’ of work What do you want to say? Audiences Routes Messages To Planning Good and bad ways to access audiences Identify messages against segments

  7. Communications Planning - Activity Plans Key Milestones Strategy Map outputs against priorities, themes, audiences, messages etc Output Timeline Identify timescales, actions, responsibilities, budgets etc Explode Individual Outputs Individual Vehicle Timelines Creative Briefs Prepare Strategy, Plan and Budget Develop briefs for each activity Summary Document Summary documents, calendars and budgets

  8. Typical Activities - Corporate • JISC Strategy, Annual Review, JISC Inform, Members Handbooks, Strategic Briefings • JISC Conference • Board and Committee Members Briefings • Partnership Activity • Press & Media Activity

  9. Typical Activities – Programme • Briefing Papers on specific developments • All Hands Meeting • Conferences, workshops and seminars • Multimedia, eg, videodemos • Press & Media • Seeking new ways to work with partners, eg. Research Councils and Learned Societies

  10. How can we work with you? • Provide demo opportunities at the JISC Conference and All Hands Meeting • Send news items and updates – and write articles – on your project in JISC Inform, and publish podcast interviews • Help with wider press coverage • Provide fora for mixing with other projects, eg. Joint Programmes Meeting • Synthesise your work with that of other projects in briefing papers and other publications

  11. And lastly…. • We always need news! • Further contacts: Communications planning: Alice Gugan – a.gugan@jisc.ac.uk PR: Philip Pothen – p.pothen@jisc.ac.uk Web, publications, use of JISC logo: Greg Clemett – g.clemett@jisc.ac.uk • http://www.jisc.ac.uk/aboutus/marketing_toolkit/logo.aspx

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