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This guide covers budgeting, site selection, risk management, and event marketing strategies to ensure a well-organized and successful event. Learn how to identify expenditures, maximize income streams, select the ideal venue, manage risks, and effectively market your event to engage your audience.
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Pre Event1. Budget • Indentify Expenditure • Food & Beverage • Administration • Wages & salaries • Venue • Lighting, sound & visual • Staging • Graphic design • Printing • Decoration • Entertainment • Marketing & Promotion • Travel • Accommodation • Contingency =emergency Indentify Income Ticket sales Sponsorship Merchandising Advertising
Pre-Event2. Venue/ Site Selection & Design Guidelines for Selection Availability Size of the event Layout and suitability Stage, field of play or performance area Transport and parking Proximity to accommodation Services available. Technical support. Cost
Conduct a Site Inspection Develop a checklist for Site Inspection: Seating arrangement Storage areas Entrances & exits including freight access Stage area Equipment available on site Safety and security Access time
Risk Management Process Identify Risks Analyse & Evaluate the Risks Identify Options What can happen? How can it happen? Create an action plan Treat the Risks
Pre Event Marketing Event Marketing is a matching process in which the event producer seeks to understand and meet the needs of their audience