Observations

3. Observations This place can be described as a “dive bar.” Since it is close to campus, students do come here on Friday and Saturday night (they have karaoke on Friday nights).

4. Observations The restroom seemed like the best place for the advertisement, since people tend to go to there to “freshen up” and that way they will be sure to see it.

5. Observations The advertisement will be in both men and women restrooms since it is directed to both sexes. That way if a person is able to see the advertisement and might encourage them to change their mind.

6. Explanation I wanted to make the advertisement straight-forward, nothing too flashy. I will be adding basic, simple colors though. I also didn’t want to have the people on the advertisement to be depicted as a “typical” male or female, since people look different and identify as different genders

7. Explanation Demographic of target audience will be early 20s to mid 30s. Most of them are college students (both undergrad and grad). I chose this demographic since usually younger people go out to clubs and bars at night to have fun.

8. Explanation I chose this wording to mimic the thoughts of someone who feels that they have the right to take someone home if said person is dressed a certain way or acts a certain way.

9. Explanation I also think that the use of the word “fuck” instead of “sleep with” makes the idea blunt and brings a sense of importance to it. And by saying “fuck” instead of “rape” the viewer doesn’t exclude themselves from being part of the target audience. No one considers themselves as a “rapists” but they can all connect with the idea of wanting to sleep with someone.

10. Explanation I hope that by seeing this advertisement the targeted audience will think twice about who they are taking home and making sure it is consensual.