Karthik Krishnamoorthy BUS 240 - eCommerce. Red Ocean Vs Blue Ocean. Creating Blue Ocean Value Innovation. Company’s cost act favorably for both innovators and buyers Cost savings occur by eliminating and reducing factors an industry competes
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BUS 240 - eCommerce
For a good strategy
Reconstruct Market Boundaries
… overcome believes.
Reach beyond existing Demand
… go for uncontested space.
Get the strategic sequence right
… value [innovation] first.
Is there exceptional buyer
utility in your business idea?
Is your price easily accessible to the mass of buyers?
Can you attain your cost target to profit at your strategic price?
What are the adoption hurdles in actualizing your business idea?
Are you addressing them up front?