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Avoiding a Marketing Automation Train Wreck

Avoiding a Marketing Automation Train Wreck. David M. Raab Raab Associates Inc. B2B Marketing Automation. B2C Marketing Automation. Customer Relationship Management. Sales Force Automation. What is Marketing Automation?. users marketing. sales. service. acquisition. growth.

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Avoiding a Marketing Automation Train Wreck

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  1. Avoiding a Marketing Automation Train Wreck David M. Raab Raab Associates Inc.

  2. B2B Marketing Automation B2C Marketing Automation Customer Relationship Management Sales Force Automation What is Marketing Automation? users marketing sales service acquisition growth retention customer life stage Scope of Customer Management Systems

  3. B2B Marketing Automation B2C Marketing Automation Customer Relationship Management Sales Force Automation Where Be Marketing Automation? users marketing X sales service acquisition growth retention customer life stage Scope of Customer Management Systems

  4. What Is Marketing Automation?

  5. lead generation lead nurturing program set-up (create campaigns and components) lead distribution program execution score/alert reporting (campaign results and other information) What Is Marketing Automation?

  6. WHY DO IT?

  7. Mistakes to Avoid

  8. How to Avoid Mistakes

  9. Identify Goals

  10. Define Requirements

  11. Define Requirements

  12. Research Systems

  13. Test Scenarios

  14. Check References

  15. Consider a Trial

  16. Make a Decision

  17. Deploy Wisely

  18. Final Thoughts

  19. www.RaabGuide.com

  20. Thank You! David Raab draab@raabassociates.com www.raabassociatesinc.com

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