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Enhancing Online Dating Traffic: A Case Study for Cupid Media

Learn how a remote office managed one of Australia's top clients, improving traffic & growth through targeted strategies for Cupid Media's dating websites. From building trust to implementing YouTube Placement Targeting, discover the impact on business goals and successful results.

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Enhancing Online Dating Traffic: A Case Study for Cupid Media

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  1. The Scenario for Cupid Media • One of the biggest clients in Australia with numerous dating websites (eg: http://www.latinamericancupid.com/) • Handled out of a remote office

  2. The Solution – In 3 Phases • Phase 1: Building Trust • Understand his goals & business needs. • Bi-weekly scheduled calls with agenda items, action items and post call email summary. • Immediate handling of issues such as optimisations, suggestions to improve traffic and more • Phase 2: Taking small steps • Placement Performance Reports • Display Network Best Practices

  3. Phase 3: The Bigger Changes • YouTube Placement Targeting • Dating uplift presentation with investment suggestions, keywords ideas, location targeting ideas and ad text suggestions. • Suggestions for how to best target the increase in searches for Valentine’s day

  4. The Impact • 7% growth over previous quarter • Decrease in CPA (cost per acquisition) to the client’s satisfaction • Implementation of all suggestions • Education of client on how to best use AdWords

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