Integrated advertising campaigns
Download
1 / 15

Integrated Advertising Campaigns - PowerPoint PPT Presentation


  • 158 Views
  • Uploaded on

Integrated Advertising Campaigns. ADV 425. Where does great advertising come from?. A very strong idea of what you want to accomplish. An advertising-based marketing plan. Chinese proverb. “Walking ten thousand miles is better than reading ten thousand books”. Real World?.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Integrated Advertising Campaigns' - duena


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript




Chinese proverb
Chinese proverb

“Walking ten thousand miles is better than reading ten thousand books”


Real world
Real World?

  • Idealistic—Avery

  • Realistic—Rothenberg

  • Stereotypical—Beaumont

  • You will live in all three!


Starting points
Starting Points

  • Target Audience Knowledge

  • Working Procedures

  • Writing Style

  • Graphics-Computer Skills

  • The Outline (Start with Avery)





Planning points
Planning Points

  • Groups can fire people (unanimously)

  • That person works on their own (or gets another group to hire them—good luck)


Accountability
Accountability

  • Once the Situation Analysis is done, make people accountable for specific tasks

  • “When everyone is responsible, no one is responsible”

  • RASCI (or RSI)