Elizabeth Ibarrola. Marketing Freedom to Emerging Adults CMC 100 Professor Ted Gournelos Textual Analysis. Thesis -.
Marketing Freedom to Emerging Adults
Professor Ted Gournelos
This paper will focus on theimageofyouthcreated by the Tommy Hilfiger brand and the idea of freedom associated with that image through a textual analysis of an ad from the 2010 fall campaign. It will argue how Tommy Hilfiger projects a particular idea of freedom to attract a young audience.
Colors and Textures
Reminiscent of 70s
Revolution of Youth
The image is asserting a way for emerging adults to achieve happiness that is based on personal freedoms and personal power. However, by purchasing this brand you do not buy into a lifestyle or buy yourself those freedoms. Instead you chain yourself to the idea of youth that the image presents.