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Elizabeth Ibarrola. Marketing Freedom to Emerging Adults CMC 100 Professor Ted Gournelos Textual Analysis. Thesis -.

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Elizabeth ibarrola

Elizabeth Ibarrola

Marketing Freedom to Emerging Adults

CMC 100

Professor Ted Gournelos

Textual Analysis


Thesis
Thesis -

This paper will focus on theimageofyouthcreated by the Tommy Hilfiger brand and the idea of freedom associated with that image through a textual analysis of an ad from the 2010 fall campaign. It will argue how Tommy Hilfiger projects a particular idea of freedom to attract a young audience.


Retro
Retro

Colors and Textures

Reminiscent of 70s

Revolution of Youth


Leisure
Leisure

Picnic/tailgating

Negates wealth

Exaggeratedly relaxed


Elizabeth ibarrola
Hip

Educated

Racially diverse

Eclectic


Conclusion
Conclusion

The image is asserting a way for emerging adults to achieve happiness that is based on personal freedoms and personal power. However, by purchasing this brand you do not buy into a lifestyle or buy yourself those freedoms. Instead you chain yourself to the idea of youth that the image presents.