Presentation Transcript

1. Office Home & Student TrialExperience

   Yolanda Rivas Consumer Notebooks Nov 2008

2. CPC CURRENT STATE Office Home & Student Trial Activation

   Workflows & Scenario PRELOAD / OLD OAA VERSION
3. Preload activation experience (cPC) 2. User Account Control 3. Installation process (~5-7 min) 4. Installation complete User Account Control A program needs your permission to continue Continue / Cancel 1. Same link to installer from desktop or Start menu After Preload process is complete, it’s exact experience/paths as CNB activation However, it’s easier to realize it’s a trial before & after install process 5. Activation Assistant opens

4. CNB CURRENT STATEOffice Home & Student Trial Activation

   Workflows & Scenario PRE-INSTALL/OLD OAA VERSION
5. Office H&S Activation Assistant TouchPoints(current CNB pre-installed version) Desktop icon easily missed
6.  Activation Paths (today) 5 Steps to successfully activate Trial  No internet connectivity. User cannot activate  Word initializes. See Word launch workflow If an Office app running, multiple instances of Word are launched each time user clicks on “Enter Product Key” However, no window to enter Product Key is displayed & user cannot activate successfully  Many factors & scenarios contribute to failed activation
7. Most common workflow: start menu Most users go directly to Office apps and skip Activation Assistant icon on desktop Users believe they have full version of office & call Support for Product ID or when they can’t activate Most common paths is to open an Office application directly or trying to open a pre-existing document
8. MS Word Launch (first time)Up to 7 steps to get to trial app if setup cancelled 2. User chooses to cancel setup 1. Enter Product Key 3. Setup cancelled 4. Office EULA 5. Office Privacy Options 6. Sign up for Updates 7. User Account Control 8. Word can now be used User Account Control A program needs your permission to continue Microsoft Office Microsoft Corporation Continue / Cancel
9. PowerPoint Launch(setup cancelled) 2. User chooses to cancel setup 1. Enter Product Key 3. Setup cancelled 5. PowerPoint can now be used 4. Office H&S countdown* *Counter does not consistently show up
10. Excel Launch (setup cancelled) 2. User chooses to cancel setup 1. Enter Product Key 3. Setup cancelled 5. Excel can now be used 4. Office H&S countdown* *Counter does not consistently show up
11. OneNote Launch(setup cancelled) 2. User chooses to cancel setup 3. Setup cancelled 1. Enter Product Key 4. OneNote can now be used
12. MS Works first launch(4 steps) 2. Sign up to Customer Experience Improvement Program 1. Works EULA 3. Sign up for Updates 4. User Account Control User Account Control A program needs your permission to continue Microsoft Office Microsoft Corporation Continue / Cancel MS Works Programs launcher gives higher prominence to MS Office apps than Works User tends to skip Works shortcuts on right-colum

13. Office Home & Student Trial Activation

    Workflows & Scenario NEW OAA VERSION
14. New Office Activation Assistant (OAA) for Office Home & Student PROS CONS Visually friendlier interface Fewer barriers to activate Server-based OEM-customizable content areas Email address required (not validated) Requires content mgmt (will ask to remove section) No real improvement on workflow—just cosmetics
15. Activation Paths: Try Now  5 Steps to successfully activate Trial (same as old version) ? Email address must be provided or user cannot proceed  Easy to dismiss copy/paste instructions. Same path as cancelled activation  Multiple instances of Word opened if OAA launched after Office apps  No internet connectivity. Activation Assistant becomes a broken webpage
16. Activation Paths:Buy Now  MSFT Office Storefront ? Begins by telling user about Office Ready, but the activation assistant & SW bits preinstalled only work with Home & Student  No internet connectivity. User cannot Buy online OEM-managed content
17. Activation Paths:Activate Now  If correct Product Key entered 2. User chooses to cancel setup 3. Setup cancelled  No product key.Set-up cancelled(But Office can be used as Trial)
18. Email activation (invalid addresses work as well) Users suggested to open a Windows Live account (Hotmail) if they don’t have email address
19. Buy Now – OEM Customization Options Server-based application. OEM can customize any time

20. Apple Trial Activation

21. Example: iWork activation flow* One step to Trial SW *On first-time activation, EULA is only additional step.