7.00 Understanding marketing and business management - PowerPoint PPT Presentation

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7.00 Understanding marketing and business management

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  1. 7.00 Understanding marketing and business management 7.03 Understand the leadership and management.

  2. Management • Management is the process of accomplishing the goals of an organization through the effective use of people and other resources.

  3. 5 Functions of Management • Planning • Organizing • Staffing • Directing • Controlling

  4. Planning • The planning function involves… • Analyzing information • Setting goals • Making decisions to accomplish the goals

  5. Organizing • The organizing function involves… • Identifying the work & resources needed to achieve the goals of the business that have been set in the planning stage.

  6. Staffing • The staffing function includes the activities involved in… • Obtaining the employees • Training the employees • Compensating the employees

  7. Directing • The implementing function involves directing and leading people in order to accomplish the goals set out in the planning stage.

  8. Controlling • The controlling function is used to determine whether a business is accomplishing its goals that were set in the planning stage.

  9. Levels of Management • Top Management • Mid-management • Supervisors (First Line)

  10. Top Management • Executives are top-level managers • Responsible for the direction and the success of the business (controlling) • Set long-term goals (planning) • Held accountable for profitability & success • Examples: • CEO (Chief Executive Officer) • President

  11. Mid-Management • Mid-managers are specialists • Responsible for specific parts of the business • Devoted to the organizing, staffing, and implementing functions • Examples • Marketing Manager • Information Technology Manager • Customer Service Manager

  12. Supervisors (First Line) • First level of management • Responsible for the routine work of a group of employees • Evaluate the work of the employees • Implement the plans set forth by executives and mid-managers