CONVERSION MARKETING Spring 2010. THE BASIC STRATEGIES. DIRECT MARKETING LEAD PROCESS. QUALIFYING LEADS. D esire A uthority M oney N eed. DISTRIBUTION, FOLLOW-UP. Timing and Value of Lead Determines: “Hot Prospects” to Field Sales to Close
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Timing and Value of Lead Determines:
It’s All Of The Above
AND ALL CAN BE MEASURED
Hubspot via eMarketer
February 25, 2010
TEST! TEST! TEST!
With 4 good case studies!
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Harvard Business School
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Whatever the Source of the LeadIT IS A MISTAKETO SIMPLY DUMP VISITORSON THE HOME PAGE!
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Anna TalericoExecutive Vice Presidention interactive
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