Tenzi SherpaGeneral SecretaryInternational Coordination CouncilNon-Resident Nepali Association Non-Resident Nepalis (NRNs) Promoters of Nepalese Tourism Worldwide
INDEX • SWOT Analysis • Sectors of Tourism • Economic Impact on National Economy • 4. Great Himalayan Trail • Photo Slides • NRNs : Promoters of Nepalse Tourism Globally • Buddha Nepal Campaign
SWOT Diagram 1: Prepared by MOTCA, Nepal Source: GON/MOTCA (2009), Tourism Vision 2020: Tourism for Peace, People and prosperity.
SWOT Diagram 2: Prepared by UNCTAD-DITC Source: UNCTAD-DITC-TNCD, Strategies for advancing development of the services sector of Nepal, Draft Version, February 2009.
Sectors of Tourism • Professional Tourism • Mountaineering Tourism • Trekking Tourism • 4. Adventure Tourism. e.g. skiing, gliding, water rafting, hot air ballooning, Parasailing etc. • Cultural Tourism • Religious Tourism • 7. Sports and Entertainment Tourism. e.g.i) Golf, Elephant Polo, Horse Riding, Cricket, Football etc. ii)Cinema iii)Casino • 8. Education Tourism • 9. Health Tourism. e.g. Homeopathy, Spiritual Practice, Meditation, Yoga, Natural treatment, and Traditional Treatment System (Ayurveda). • 10. Agro Tourism.
Effect of the Tourism Service Sector on the National Economy • Contributes to the economy (GDP), employment (including women & youth), foreign exchange earnings. • Helps in meeting MDGs & poverty reduction: Sector with high multiplier and positive spill-over effects etc. • Three Year Interim Plan (2007-2009): Formulated new plans and policies for tourism infrastructure development (creating awareness about tourism, developing skills, expanding tourism activities); improving standards of tourism services; and undertaking international promotion and marketing. • Tourism Vision 2020 (May, 2009): Valued tourism as the major contributor to a sustainable Nepalese economy, having been developed as an attractive, safe, exciting and unique destination through conservation and promotion, leading to equitable distribution of tourism benefits and greater harmony in society. • The Tourism Vision 2020 also envisaged two goals: • Increase annual international tourist arrivals to Nepal to two million by 2020, and • Augment economic opportunities and increase employment in tourism sector to one million. • Nepal Tourism Year 2011 has been a successfulto promote Tourism in Nepal • Government Has Declared 2012 as the Visit Lumbini Year
National Parks and Natural Heritages Roof of the World, Everest and the Himalayas
World Heritage Site Adventure Tourism in Nepal
Ethnic and Cultural Diversity Best Trekking Destination
Non-Resident Nepalis (NRNS)Promoters of Nepalese Tourism Globally • Tourism Promotion is one of the Main Objectives • National Coordination Councils in more than 65 nations • Participation in Tourism Fairs, Building Nepal Houses, Nepal Festivals etc. • NRNA Supported Visit Lumbini Year 2012, Nepal Investment Year 2012/13, NTY2011 etc • NRN Tourism Enterpreners Global ly • Linking Friends of Nepal to Nepalese Tourism Sector • One of most potential Investors are NRNs.
Major Activities Buddha- Nepal Campaign A Global Campaign for Tourism Promotion of Nepal • Only 7% in Korea knew Nepal as Buddha’s Birthplace • Buddha Nepal Campaign Aims Tourism Promotion through Buddha Nepal Campaign
MAJOR ACTIVITIES Buddha- Nepal Campaign (Contd..) • Textbook Correction Campaign through • NCCs & Friends of Nepal (Example Korea)