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The All America City Process

The All America City Process. M. Michelle Bono, Asst. to the City Manager / Comm. Director Michelle.Bono@talgov.com 850) 891-8200. When should you apply?. When you have projects that reflect wide community involvement When you have data / facts that support and demonstrate success

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The All America City Process

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  1. The All America CityProcess M. Michelle Bono, Asst. to the City Manager / Comm. Director Michelle.Bono@talgov.com 850) 891-8200

  2. When should you apply? • When you have projects that reflect wide community involvement • When you have data / facts that support and demonstrate success • When you have a project that is response to any special area identified in the application • When you want / need a community boost.

  3. Who decides which projects? • Identify a diverse group of local representatives • Review all AAC info • Brainstorm possibilities • Reduce down to top 6 then look at data • Keep media & community in the loop

  4. The Tallahassee Story • Named AAC in 1999 • AAC is a life changing event for participants • Three Projects: Cascades, Neighborhood Reach and Distinguished Young Gentlemen

  5. The application • Assign parts to different parties but have one primary reviewer / author • Data, data, data • Write concisely • Be honest about your shortcomings • Don’t focus on city, county involvement

  6. Make it Fun! • Start building excitement early on • Understand what being an all America City is all about • Leverage your community pride • Jump for joy when you are named a finalist

  7. Preparing for competition • The judges have the facts. Now you need to bring the heart. Tell your story • Logistics person is the most important internal person on the team • Bring representatives from all areas • Fund raise to cover costs

  8. Take Advantage of Social Media • Developed entire communications plan on what you love about Tallahassee • Photo frames distributed • Hundreds of posts and thousands of shares • Makes is personal

  9. Bring the event home • Invite media to competition and bring your own! • Live streamed actual presentation back to Tallahassee and awards ceremony as well • Be prepared with if we win and if we don’t win releases

  10. Celebrate! • Media met us at Airport • City Commission presentation • Community event • Still in the works ….. banners

  11. Why it matters • Immense community pride • This is a community where your business will grow and thrive • It sets a standard for community involvement • It reinforces your commitment

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