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James Harper - Senior Communication Officer . The power of student-led sustainability research . L ittle bit of information about Cynnal Cymru – Sustain Wales Small NFP in Cardiff Support Welsh Government with their Future Generations legislation Help the Climate Change Commission for Wales

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James Harper - Senior Communication Officer

The power of student-led sustainability research

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Little bit of information about Cynnal Cymru – Sustain Wales

  • Small NFP in Cardiff
  • Support Welsh Government with their Future Generations legislation
  • Help the Climate Change Commission for Wales
  • Run the Sustainable Development Charter
  • Education sector work
  • Sharing good practice
  • Close working with some FE / HE establishments
  • Cardiff Business School

James Harper @marketingQB - the power of student-led sustainability research

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Small Business & Sustainability

Views & communication

  • We teamed up with MSc Marketing Students
  • To do research projects
  • Contributed to their academic studies
  • 8 week process

Concerns & behaviours

Cardiff University Students & Climate Change

James Harper - the power of student-led sustainability research

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Peter Davies with Geri and the rest of the team

James Harper - the power of student-led sustainability research

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Pauline, the team and lots of stakeholders

James Harper - the power of student-led sustainability research

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Findings

You will be glad to hear that I’ve summarised these into some info-sheets

eating less meat & buying few new clothes less popular

48%

‘not very much affect on FG’

60% fairly concerned

79% would change

behaviours

recycling & switching off lights popular

61% ‘neither agree or disagree that UNI is environmentally friendly

corporate reputation

most interested in environment, energy & recycling

want expert advice & latest news

cost savings

James Harper - the power of student-led sustainability research

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great feedback from students

  • What’s happened?
  • The students passed with very high marks
  • They got to present to Lloyds Bank, FSB and the Climate Change Commission for Wales
  • Lots of learning about sustainability and climate change
  • We got some brilliant data to support our work
  • Important step towards more deeper engagement
  • BIG thanks to Pauline Sin Ting Ho, Chara Fotiou, Hing Lin Wong, Xu Han, Ching-Yi Wu, Fei Song, Geri Saxionis and Xiangying Chi

promoted widely

James Harper - the power of student-led sustainability research

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Thanks for the opportunity to speak

It would be great to hear from you – so please get in touch

02920 570-814

james@cynnalcymru.com

twitter @marketingQB

James Harper - the power of student-led sustainability research