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Developing Health Education Materials for Low-Literate Adults. Objectives. Discuss profiles and prevalence of low literacy in the USA Describe the impact low literacy has on health care and foodservice industries

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Presentation Transcript
objectives
Objectives
  • Discuss profiles and prevalence of low literacy in the USA
  • Describe the impact low literacy has on health care and foodservice industries
  • Contract the difference between the traditional process of developing materials and the three-phase process
objectives cont
Objectives, cont.
  • Design appropriate steps for developing the first draft
  • List characteristics of good illustrations to use with low literate adults
  • Use the SMOG formula or Fry Chart to determine readability level of material
magnitude of literacy problem in usa
Magnitude of Literacy Problem in USA
  • 20% of adults cannot read or write to complete basis tasks
  • 45 million can barely read
  • 1 of 8 employees reads on a 4th grade level
  • 1 of 5 reads at the 8th grade level
  • Most materials are written at the 9-12th grade level
literacy skills
Literacy Skills
  • Reading
  • Writing
  • Numeracy
  • Document processing
functional literacy
Functional Literacy
  • Ability to:
    • Read at 4-6th grade level
    • Address envelop
    • Fill out forms
slide8
Not enough qualified candidates to fill jobs because of low literacy - especially in hospitals and food service.
  • Need to use materials designed for a lower literacy audience.
phase 1

Phase 1

Planning

define audience
Define Audience
  • Age
  • Gender
  • Ethnicity
  • Marriage status
  • Geographic location
  • Determine grade level
conduct needs assessment
Conduct Needs Assessment
  • What do they want to know, not what we think they need
  • Balance perspectives
  • User friendly
  • How to conduct assessment?
    • Personal interviews
    • Market surveys
write learning objectives
Write Learning Objectives
  • Limit to 1 to 2 objectives
  • Focus writing
phase 2

Phase 2

Development

strategic organization
Strategic Organization
  • Be consistent in format
  • Put important information first or last
    • Summarize and repeat points often
    • Restate in different terms
    • Use repetition or a series
  • Use one idea per page (or one at a time)
strategic organization cont
Strategic Organization, cont.
  • Be specific, concise and accurate
  • Present examples
  • Sequence logically
    • topic
    • step by step
    • chronologically
writing
Writing
  • Be careful of cutesy phrases
  • Use simple definitions of new words and repeat often
  • Use active verbs, not passive
  • Use positive statements
  • Use words with single meanings
  • Avoid contractions and acronyms
writing cont
Writing, cont.
  • Use simple sentences
    • avoid semicolons, etc.
  • Paragraphs should be short and to the point
  • Repeat the main point throughout the paragraph
    • unrepeated information lasts 1/4 second to one hour
    • repeated lasts 8 hours
illustrations
Illustrations
  • Keep purposeful
  • Place next to the text
  • Remove extraneous detail
  • Realistic full body
  • Better to show only desired behavior
illustrations cont
Illustrations, cont.
  • Don’t use distracting illustrations
  • Placing concepts together in a box is an effective visual device
  • Don’t get too clever or cute
slide24
Font
  • Optima or Helvetica best
  • Contrast color with background
  • Avoid serifs
format
Format
  • Use short explanatory headings
  • Adequate white space and wide margins
  • Right justified
  • Recommend 45 letter columns
  • Avoid lengthy lists
  • Double space between paragraphs
  • Do not indent
phase 3

Phase 3

Evaluation