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Cloud Storage for Media and Entertainment . Cloud Computing West Santa Monica Brian Campanotti CTO Front Porch Digital. Agenda. Challenges facing Media and Entertainment (M&E) What solutions are out there today What is Content Storage Management (CSM)

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cloud storage for media and entertainment
Cloud Storage for Media and Entertainment
  • Cloud Computing West
  • Santa Monica
  • Brian Campanotti
  • CTO
  • Front Porch Digital
agenda
Agenda
  • Challenges facing Media and Entertainment (M&E)
  • What solutions are out there today
  • What is Content Storage Management (CSM)
  • Transition from on-premises storage to cloud based solutions
  • Media-centric versus IT-centric cloud storage solution providers
  • CSM as a Service (CSMaaS) case studies
  • The evolution of media-centric cloud storage solutions
the challenges of cloud storage in m e
The Challenges of Cloud Storage in M&E
  • The size and scale of the data is immense!
  • Security concerns are deep rooted
  • Where is my data actually stored?
  • Transition from proven on-premises to “services” solutions
  • Are the economic benefits tangible and can risk be mitigated
  • Network and bandwidth challenges
  • Immature and non-domain specific solutions
  • Internal bureaucracy and legacy mindset shifts
  • Exit strategy
  • Domain knowledge and expertise is imperative!
the challenges of cloud storage in m e1
The Challenges of Cloud Storage in M&E
  • Many formats are used in many different ways (news, post, transmission, web, etc.)
  • Direct device integration (editors, video servers, etc.) is key
  • Economically feasible scalability – content demands will grow!
  • Media enterprise-wide content connectivity enables collaboration and further monetization
  • Redundancy and content protection is imperative
  • Sharing across workflow silos requires features such as device integration, transcoding, timecode based partial restore, desktop browsing, etc.
  • Simple (dumb) storage is simply not enough in these complex environments...
the industry today csm
The Industry Today – CSM
  • Most media companies around the globe have made the transition to “file based” in whole or in part
  • Content Storage Management (CSM) are a breed of solutions which are at the heart of these media-centric file-based infrastructures
  • CSM is the middleware which resides between any devices which produces/consumes file-based content and commodity IT-centric storage
  • CSM solutions are content-aware, object-based intelligent archive solutions
  • CSM solutions typically rely on spinning disk along with an infinitely scalable data tape storage archives (better TCO, greener, more secure, scalable, high performance, etc.)
  • CSM solutions have direct integration with business systems to fundamentally link processes, resources and metadata with the file-based content repository
  • CSM solutions include “content aware” features such as direct device integration, in-path transcoding, timecode partial restore, asset analytics, etc.
csm inside the media facility
CSM Inside the Media Facility

Transmission

Post Production

Newsroom

Content Storage Management

Daily Ingest

Online Publishing

Migration

Disaster Recovery

content storage management csm
Content Storage Management (CSM)

Source/Destination Platforms

Source/Destination Devices

Human/Business Systems

OTT

OVPSystems

Ingest

Servers

Playout

Servers

PAMSystems

NewsSystems

Mobile

Live Feed capture

MAMSystems

IT Servers/

Disks

IT Servers/

Disks

WebPortal

VODSystems

Migration

Servers

Editing Systems

IT Servers/

Disks

WebPortal

TrafficSystems

Device

Interface

Analytics

Services

Xcode

Services

Partial

Restore

Web Services

Asset

Database

Data Movers

Data Movers

Lifecycle

Mgmt

Fixity Services

Migration

Services

AXF

Interface

Storage

Interface

Data Movers

Nearline Storage

Fast Access

(SAN, NAS, DAS)

Nearline Storage

Slower Access

(SAN, NAS, DAS)

Archive Storage

Limitless Scalability

(Data Tape, Cloud)

Offline Storage

(Offsite Media)

Commodity IT Storage with Varied QoS

what about the cloud
What about the Cloud?
  • Amazon, Microsoft and many others offer scalable cloud-based storage services
  • Obvious benefits include reduced capital costs and high availability via globally distributed data centres
  • Unfortunately these solutions are not tuned for “big data” and do not offer much more than simple object storage
  • CSM is key to M&E storage applications as content awareness and domain knowledge are paramount
  • Intelligent CSM as a Service (CSMaaS) solutions are now available for a fraction of the cost of IT-centric offerings
  • Lets look at an example
amazon s3 example
Amazon S3 Example
  • Average cost of more than $4,200/TB over five years
  • Annual storage fee of $900,000 continues forever
  • How does one eventually “disconnect” from these services in the future?
  • Our Lynx CSM as a Service (CSMaaS) is less than 20% the cost of Amazon S3 with all the benefits of CSM
lynx csm case study hub and spoke

Eight interconnected tier-1 stations with local news and program playout

Each spoke station has its own CSM solution for local content connected to Lynx

Content is automatically replicated to the cloud and available to all other stations

Solution includes direct integration with playout automation, automatic request routing, federated global MAM asset browsing, etc.

Ingest, playout, publishing, production and reuse can happen anywhere!

LYNX CSM Case Study – Hub and Spoke

WAN

O&O Stations (8)

FPD LYNX Facility

MAM SaaS

lynx csm case study business continuance

Full Content Storage Management as a Service (CSMaaS)

Edge appliances facilitate on-premises CSM tasks, but content is stored in the cloud

Any connected facility can provide full Business Continuance as a Service

Services can be moved, tuned or scaled on demand

Enables global distribution and diversity and removes physical “facility” ties

Ideal for for “elastic” application, external productions, etc.

LYNX CSM Case Study – Business Continuance

WAN

Production/

Acquisition

Broadcast Playout

Transmission/ Delivery

Broadcast Playout

Transmission/ Delivery

LYNXlocal

LYNXlocal

Business Continuance or External Resources

FPD LYNX Facilities

CSM as a Service

MAM SaaS

Main Facility

front porch digital solutions
Front Porch Digital Solutions
  • Our DIVArchive CSM solution is currently installed at more than 500 facilities in more than 70 countries
  • DIVArchive CSM manages close to 200PB of the worlds most valuable content collections in many verticals
  • Our LYNX cloud services offering was launched earlier this year based on our market share leading DIVArchive CSM solution
  • Two LYNX superhubs are currently operational offering cost-effective CSM as a Service
  • Domain expertise, unmatched integration, proven scalability and media-centric functionality is at our core
front porch digital solutions1
Front Porch Digital Solutions

DIVASolutions

DIVArchive

DIVAnet

DIVAdirector

SAMMAsolo

SAMMArobot

DIVApublish

Content StorageManagement

DIVApublish

Cloud Services

Online Publishing

Analog to Digital

10

  • Direct multi-format, multi-platform content publishing
  • Distribute and market content
  • Purpose designed cloud service – made for media
  • DIVASolutions family as a hosted Service in the Cloud
  • IT-centric Disaster Recovery, CSM and MAM as a Service
  • Powered by DIVArchive, DIVAnet and DIVAdirector
  • First CSM solution with full AXF support
  • Interface to ALL media devices and storage technologies
  • 100s of Petabytes currently under DIVArchive management
  • Global facilities connectivity and distribution via DIVAnet
  • Fastest, most cost efficient legacy film and video tape asset migration/preservation