The Founding Fathers - PowerPoint PPT Presentation

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The Founding Fathers

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  1. The Founding Fathers Fast Food Nation Chapter 1

  2. Quotes • “The harder you work, the luckier you become.” • “People with cars are so lazy they don’t want to get out of them to eat,” said Jesse G. Kirby, founder of an early drive - in restaurant • “My whole philosophy is – never give up. The word ‘can’t’ should not exist…” Carl Karcher

  3. Carl N. Karcher • Fast food industry pioneer • Moved from Ohio to Southern California in 1937 • American dream • In 1945, he opened his first BBQ restaurant • WWII increased business and economic prosperity

  4. Effects of Automobile • California’s love of the automobile changed what America looks like and what America eats • “Circular meccas of neon” were designed to be easily spotted from the road • Arab oil embargo of 1973 was a threat to fast food industry because of gas shortage • Long lines at gas stations • Architecture had to catch the eye of drivers on the road • Bright colors, decorations, costumes

  5. The First Drive-Ins • In most of the US, drive-ins were seasonal • In Southern California, drive-ins never closed • Popular with youth of Los Angeles • Started by “door-to-door salesmen, short-order cooks, orphans, and dropouts, by external optimists looking for a piece of the next big thing”

  6. McDonald’s • “McDonald’s Famous Hamburgers” • Richard and Maurice McDonald moved to California from New Hampshire, hoping to find jobs in Hollywood • Opened 1st drive-in in 1937 • Reopened in 1948 with new equipment • Increase speed, lower prices, more sales