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A brief guide to corporate DVDs Uses Production Costs

A brief guide to corporate DVDs Uses Production Costs. Some potential uses for corporate DVDs – General overview for use at exhibitions, insertion in to Power Point presentations, rolling display in company reception area/showroom Specific – To launch a new product or service

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A brief guide to corporate DVDs Uses Production Costs

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  1. A brief guide to • corporate DVDs • Uses • Production • Costs

  2. Some potential uses for corporate DVDs – • General overview for use at exhibitions, insertion in to Power Point presentations, rolling display in company reception area/showroom • Specific – • To launch a new product or service • To launch an existing product in to a new market • To support overseas distributors and agents • To provide information for shareholders • To disseminate strategic developments to the workforce • To promote health and safety, environmental and quality messages • As a complement to financial information when trying to sell a company • …any combination of the above! • Very specific - • For a reason unique to your organisation

  3. This Power Point presentation uses the Shaws-of-Darwen Terracotta and Fireclay Sink DVDs as an outline case study “Many thanks for your work on this project, it was first class. We are extremely pleased with the DVDs.” Michael Leaf, Operations Director Shaws-of-Darwen

  4. The DVD production process in outline – Slide 1

  5. The DVD production process in outline – Slide 2

  6. Shaws-of-Darwen Fireclay Sinks and Architectural Terracotta Objective: Sinks – DVD to help US distributor and support US retail outlets. Reinforce the unique handmade aspect of each sink combined with tight quality control. Emphasize the Shaws tradition. Terracotta – DVD to help Shaws’ sales force and US agent. Emphasis on expertise, experience and craftsmanship. Focus on key projects and Shaws tradition.

  7. Shaws-of-Darwen DVD – Outline project plan

  8. Extract from Shaws-of-Darwen terracotta DVD – Draft Script

  9. Shaws-of-Darwen Fireclay Sinks and Architectural Terracotta Filming: To maintain the viewer’s interest, the images on a DVD must constantly change. For the Shaws DVDs over 600 individual digital video clips were captured; the equivalent of more than 10 hours of continuous filming. During the editing process the majority of clips used are on screen for less than five seconds. Use was also made of Shaws’ extensive photographic library and the DVDs feature over 50 still images.

  10. Extract from Shaws-of-Darwen Sinks DVD Editing Schedule

  11. How much does a DVD cost? • The principal direct costs in DVD production are – • Project planning • Script writing • Filming • Creation of special effects e.g. graphics • Editing • Unforeseen changes by the client during any of the above! As a rough budget guide - £1,000/minute (Covers planning, script, filming, editing, music, voice-over, expenses)

  12. Shaws-of-Darwen DVDs – Simplified Costings Shaws-of-Darwen DVD - £860/minute

  13. The client can help reduce DVD production costs by • Appointing a project manager with enough authority to make things happen • Particularly important if filming entails disruption to day-to-day activities • Ensuring that all staff are aware that senior management is fully committed to the project • Having a clear and stated objective for the DVD • Collating archive photos, brochures and video footage • Setting a challenging timescale for the project • Committing to the agreed project plan • Avoiding last-minute changes

  14. The client can make their DVD project more effective by - • Undertaking key activities in parallel with the production programme • Cleansing the client database (if DVD is to be mailed) • Deciding on the delivery mechanism • Jewel case, oyster/clam case, DVD case, cardboard • Design for DVD label • Text for DVD case insert if required • Developing PR activities to launch/promote the DVD • Planning DVD follow-up

  15. Bluejohn Marketing provides the following services - • DVD production • Creation and implementation of marketing campaigns • Direct mail, e-shots, advertising, DVD launches, workshops, seminars, conferences, exhibitions • Market research • PR • Copywriting – websites, brochures, advertising, articles • Business development • Marketing training

  16. For further information please contact - John Batty 01246-566560 07979-703780 jb@bluejohnmarketing.com

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