Rhetorical Terms #3. Ad Hominem Argument. An argument attacking an individual’s character rather than his or her position on an issue. Anaphora. The repetition of words or phrases at the beginning of consecutive lines or sentences. Antithesis.
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The use of similar grammatical elements within a sentence or sentences.
With parallel structure, the reader can quickly process information and see relationships between ideas. Strong writers use parallel structure to organize words, phrases, clauses, and even whole essays to guide readers through their ideas.
The use, for rhetorical effect, of more conjunctions than is necessary or natural.