1 / 13

The Power of EUL: Air Force Enhanced Use Lease Program Overview

The Power of EUL: Air Force Enhanced Use Lease Program Overview. Mr. Dennis Guadarrama AFRPA/SAU Division Chief 15 February 2011. Overview. Purpose/Future Vision Key Program Progress Approach Client Advocacy Targeted Marketing Action Plan Overview Timeline to Goal

dory
Download Presentation

The Power of EUL: Air Force Enhanced Use Lease Program Overview

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. The Power of EUL:Air Force Enhanced Use Lease Program Overview Mr. Dennis Guadarrama AFRPA/SAU Division Chief 15February 2011

  2. Overview • Purpose/Future Vision • Key Program Progress • Approach • Client Advocacy • Targeted Marketing • Action Plan Overview • Timeline to Goal • Key Takeaways: What this Means to You

  3. The Power of EUL • Vision: • Use the Power of EUL to deliver $5B in return to the Air Force • Developed a Plan • A comprehensive business-focused approach to portfolio development • AF Leadership support • Leadership ‘champions’ support opportunity development and advocate program’s value • Project Execution • Builds on current successes by identifying high-value opportunities and diversifying portfolio • Long-term strategy • Focused on building partnerships fostering best returns and mutual benefit

  4. Approach Identify and Prioritize Opportunities      1 2 3 4 5 Identify Hot Markets Map Hot Markets to States Map to Bases and MAJCOMs Evaluate Client Advocacy Prioritize Opportunities  Incentives? Resources? Potential opportunities? Land available? High revenue potential? Existing project champions? Concurrence on priorities? • Identified hot markets using four criteria: • Renewable portfolio standards • Superior physical resources • Good price of electricity • Job growth • Identified hot market states • Commercial Real Estate still on road to recovery • Primary focus on Renewable Energy • Identified the number of bases by state • Examined supply and demand at each base • Estimated value of potential projects • Prioritized opportunities at each of the bases by revenue • Assessed AF client advocacy across MAJCOMs and bases • Identified existing advocates at bases and MAJCOM • Assessed where current projects could lead to future interest • Coordinate strategies with FOAs and A7Cs • Prioritized opportunities across MAJCOMs and bases • Prioritized list will be used to develop phased approach • Need concurrence on prioritization criteria: market,state-driven, or client Opportunity Identification/Valuation Opportunity Prioritization  = Complete 3 = In-Progress

  5. Client Advocacy Strategy We must communicate the $5B Plan to all stakeholders – Internal and External Overarching Campaign (Program) Project Specific Advocacy Long-term 1. Establish branding, messaging 2. Deploy campaign 3. Project marketing 4. Lifecycle PA support 5. Build on success • Internal: • Goal: Increase awareness and build advocacy for EUL • Demonstrate SAF/IE support • Problem statements: What problem does EUL solve? • Include Developer engagement • Partnership w/FOAs • MAJCOM/ base outreach • Media engagement • Events (ADC, REWNA) • Work closely with external stakeholders • Developer Engagement: • Industry Forums • Social media/web • Trade media • Direct email • PA collaboration w/ installation, MAJCOM, developer • Media engagement to promote opportunities • Developer Industry Days • Ensure external market understands the project • Hill/Edwards: Regional or ‘super’ Industry Days to promote full slate of projects • PA guidance developed in collaboration w/ stakeholders • Key messaging • Media opportunities • Celebrate success • Lease signing • Ground breaking • Economic Impact • Relationships • Stakeholder testimonials as evidence of EUL success • Marketing team visits to MAJCOMS/ installations • Continued event participation • Education and training • Goal: Introduce EUL to the next generation of real property officers and asset managers

  6. Key Program Initiatives Program Initiative Industry Feedback Action Taken Streamline existing process and educate stakeholders 1 • Process is too long • Unclear roles and responsibilities • Adaptability to project needs is critical • Demonstrated streamlined process through execution of Edwards AFB EUL • Held focus groups to define roles and responsibilities; educated over 100 developers and AF personnel over the last 18 months (EUL 101 training, Industry Forum) Build partnership with other FOAs to expand success 2 • EUL/PPA governance is needed • Partnering with FOAs is critical for success • Established Renewable Energy Project Development Subpanel • Charter with AFCESA and AFCEE, developed process to evaluate renewable energy projects for execution • Working with AFCEE to leverage Natural Infrastructure Infuse Industry best practices in to program using Think Tanks and Industry forums 3 • Need to be more in-line with commercial business practices • Continuous dialogue and trust • Held highly successful EUL Industry Day in Boston Aug 09 • Hosted three Think Tank sessions focused on portfolio driven analysis of real estate and energy markets • Collaborated with industry to build the Business Development and solidified the approach for $5B plan Mount a rigorous business development effort to ensure deal success 4 • There has been a lack of proper due diligence • Need for upfront analysis • Reduce risk of deal failure • Early, up-front due diligence efforts applied to MAJCOM studies to identify opportunities • Developed screening tools to identify/analyze hot markets • Implemented project management principles (performance metrics, charters, risk management)

  7. Action PlanPortfolio Evolution Current Project Pipeline Values Targeted Project Strategy Values Portfolio Expansion Strategy Values A:Current Pipeline ~$.78B B:Mid-term ~$3.6B C: Long-term ~$3.7B Real Estate $301.3M 38% Energy 30% Energy $482.0M 62% Innovation 60% Traditional Real Estate 10%

  8. ApproachTarget Strike Zones (Hot Market States) • 88% of the AF EUL program future energy deals are located in Hot Market States Markets aligned to States w/ AF Installations Hot markets Other opportunity locations Hot Energy Market Characteristics: Superior physical resources, renewable portfolio standards, and good electricity prices, jobs, and rates.

  9. Glide Path to $5B • Targeting the $5B goal by focusing on 3 primary areas: • A: Current PipelineB: Mid-termC: Long-term Program Glide Path NPV Potential C $8.0 Comments $3.7B Stretch Goal $8.08B $7.0 • A: Current program at projected NPV of $783M • B: Estimated $3.6B focused on target strike zones (Hill & Edwards AFB) • C: Estimated $3.7B attainable from diversifying the portfolio (cost avoidance, reinvestment, fence to fence analysis) $6.0 $5B Goal Line $5.0 B $4.0 NPV ($ in Billions) $3.0 $5.0B $3.6B $2.0 A $1.0 $0.82 $0.78B $0.0 Portfolio Expansion Strategy Targeted Project Strategy Current Pipeline (Executed & In Pipeline) Grand Total

  10. Targeted Marketing • Developed Marketing and Communications Team focused on: • Building sustainable partnerships with developers and financiers • Continue conveying a predictable, understandable, process for transactions • Partnering with state and local community stakeholders to: • Identify synergies with potential EUL projects and stakeholder expectations • Consistently communicate with Economic Development Offices, Local Universities, and City Council meetings • Educate and inform regulatory agencies on EUL benefits and processes • Sharing initial due diligence with development community • Ensure synergies and identify potential local investors and/or grant funding for specific initiatives • Exploring new approaches to industry days • Regional, AF-wide Renewable Energy Forums

  11. Takeaways AFRPA is focused on reaching $5B Goal • Developed three focus areas • Resources/Manpower through AFRPA, MAJCOM, and installations play critical role in execution of the plan 1 Developed a plan 2 • Establish firm support and direction from HQ Air Force through MAJCOMs to bases that EUL projects are a top priority • SAF/IE endorsement will increase advocacy and momentum of the program Leadership Support • Ensuring projects remain financeable through a flexible, streamlined process • Strategizing on how best to spread the wealth across the Air Force • Focusing on investment strategies that will help the Air Force supportthe $5B goal 4 Long-Term Strategy • Initiated long-term strategy planning with Hill and Edwards AFBs • Identified next wave of opportunities (Hill, Edwards, AMC) • Developed timeline to reach $5B • Set the stage for solicitations and HRO selections over the next 3 years 3 Project Execution • Targeted stakeholder engagement and marketing to build synergies • Sharing of due diligence to maximize probability of deal success 5 Communications & Marketing

  12. Contact Visit us at www.airforceeul.com (external) www.afrpa.hq.af.mil (internal) 1-866-725-7617 Follow the Air Force Real Property Agency on Facebook Delivering Value to the Warfighter, our People, and our Communities

  13. Questions?

More Related