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Approaches to Psych. Growth of Psych. The Science of Psychology. Ethics. Research Methods. Statistics. Sampling. Descriptive. Correlation. Experiment. Descriptive. Inferential. Naturalistic Observation. Case Study. Survey. We are here. Careers.

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  1. Approachesto Psych Growth of Psych The Science of Psychology Ethics ResearchMethods Statistics Sampling Descriptive Correlation Experiment Descriptive Inferential Naturalistic Observation Case Study Survey We are here Careers

  2. Psychological Associations & Societies The American Psychological Association is the largest organization of psychology with 160,000 members world-wide, followed by the British Psychological Society with 34,000 members.

  3. Applied V. Basic Research Applied Research has clear, practical applications. YOU CAN USE IT!!! Basic Research explores questions that you may be curious about, but not intended to be immediately used. Studying how kissing changes when you get older is interesting…but that’s about it. Research on therapies for drug addicts has a clear purpose.

  4. Biological Psychologist Research

  5. I investigate at the level of nerves, neurotransmitters, brain circuitry and the basic biological processes that underlie normal and abnormal behavior.

  6. Consumer Psychologist Applied http://www.youtube.com/watch?v=RjgkQ6bq7aE

  7. I study the behavior of shoppers to explain & predict their behavior • I work with advertisers to create effective newspaper ads & television commercials • I advise store owners on product arrangement/placement and store layout

  8. Fast Food Logos – What do you notice?

  9. Industrial/Organizational Psychologist Applied

  10. I work in business and industry • I attempt to improve productivity • I may develop employee selection programs, work with advertisers, study consumer behavior, or design equipment

  11. Psychometrics Psychologist Research

  12. I specialize in the measurement of behavior using statistics • I am particularly skilled at using statistical procedures to develop reliable, valid, and culture-fair tests

  13. Geropsychologist Applied

  14. I seek to address the mental concerns of older adults • I encourage older adults to live full lives well into their senior years by providing psychotherapies and interventions to treat a variety of disorders, aging concerns, and challenges.

  15. Human Factors Psychologist Applied (The engineers of psychology)

  16. I combine psychology and product design • I guide users in how to use particular products, to prevent foreseeable misuse, and to give consumers the best possible experience with the product.

  17. Controllers At first the controllers had turning knobs like “Pong.” Then joysticks came with “Atari.” Thumb discs and keypads developed as an alternative to joysticks. Joysticks were then designed to fit better in the human hand.

  18. Video Game Hand Controllers Pong Atari Joystick with hand in mind Intellivision

  19. From Joystick to Hand Controller NES NES 64 SNES SEGA GAMECUBE XBOX PS2

  20. Poor Designs That Need Human Factors! For a computer: Some users had trouble setting up their systems. Where do you plug in the mouse? The human factors solution: Plug-ins on computers are now color coded and have icons!

  21. Poor Designs That Need Human Factors! For a cell phone: What humans think: The “p” button must stand for power The poor design: The “p” isn’t power! “End” is power!

  22. Experimental Psychologist Research

  23. I am a broad classification for laboratory researchers. • I work primarily in a specific area, such as memory, language, or animal studies

  24. Developmental Psychologist Research • Subfields • Child psychology • Adolescent psychology • Life-span psychology

  25. I am an experimental psychologist who typically researches behavior changes occurring across the life span that are due to maturation and development • I research from “womb to tomb”

  26. Counseling Psychologist Applied

  27. I often work with clientele whose problems are of a moderate degree • I also can specialize in marital or family counseling

  28. Forensic Psychologist Applied

  29. I work within the criminal justice system • I testify on the psychological competence of defendants, explain psychological disorders • I assist in the selection of police officers and help emergency responders cope with job stress

  30. Personality Psychologist Research

  31. I look for the many different traits people have, and study the development of these traits • I am concerned with issues such as anxiety, aggression, gender roles, etc. • I have an interest in the origin of psychological disorders

  32. Clinical Psychologists Applied

  33. I am a part of the largest group of practitioners • I am involved in the diagnosis and treatment of psychological disorders • My duties include psychological testing, interviewing, and therapy

  34. Educational Psychologist Applied

  35. I am involved in teacher training, curriculum design, and other related educational processes

  36. Health Psychologist Research

  37. I examine the ways in which behavior and mental processes are related to physical health • I try to understand why some people follow their doctor’s advice, while others do not.

  38. Community Psychologist Research

  39. I deal with the relationship of an individual to their community and wider society • I research social justice, empowerment, diversity, and citizen participation

  40. Mathematical Psychologist Research

  41. I have an approach to psychological research that is based on mathematical modeling of perceptual, cognitive and motor processes • I help establish law-like rules that relate quantifiable stimulus characteristics with quantifiable behavior. • My goal is to derive hypotheses that are more exact

  42. School Psychologist Applied

  43. I am concerned with social, intellectual, and emotional development of elementary and secondary students • I work with children, parents, and teachers • I often test students for special programs

  44. Social Psychologist Research

  45. I am an experimental psychologist who studies social situations • I study topics such as conformity, obedience, and leadership style

  46. Environmental Psychologist Research

  47. I focus on the ways in which people influence and are influenced by their physical environment • I am concerned with the ways buildings and cities serve or fail human needs • I examine the psychological effects of extremes in temperature, noise, and air pollution

  48. Cognitive Psychologist Research

  49. I am interested in how people think, perceive, remember, and learn (and how to improve those things) • My study is related to the study of neuroscience and linguistics

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