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Evaluating Logos

Evaluating Logos. In small groups look at the logos on slides 2 to 3. Discuss the following: Which logo do you like? Why? Which logo do you dislike? Why? Where would you see these logos? Fill in the worksheet my_favourite.doc. Corporate Images.

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Evaluating Logos

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  1. Evaluating Logos • In small groups look at the logos on slides 2 to 3. Discuss the following: • Which logo do you like? Why? • Which logo do you dislike? Why? • Where would you see these logos? • Fill in the worksheet my_favourite.doc

  2. Corporate Images • Companies and organisations have corporate images for the following reasons: • They are easily recognisable; • They appeal to a particular audience; • They convey a particular image and style, for example, one that is go-ahead, trendy, fun, sophisticated.

  3. What makes an effective logo? • An effective logo will: • look good in a variety of contexts • have clear outlines • convey an instant message • be memorable • be clearly identifiable in black and white as well as in colour.

  4. The BBC logo is colour-independent and can be used as black on white or the reverse, white on black, giving them more flexibility;

  5. the Becta logo is extremely complex because it is a detailed image with many colours and a flying ribbon.

  6. text set in lower-case characters is often considered to be more modern. • sans serif fonts are usually considered to be more modern.

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