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Logo From Wikipedia A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition. The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.
It’s not just an icon, it’s the font, typeface, color, shape etc. It’s all of this organized together to make a memorable affective logo.
What is this actually representing? How long have you known what this represents? If you didn’t see the item under her arm would you know what the advertisement was for?
No words required in these icons. We have seen them in our everyday surroundings most of our lives.
Sometimes just a single letter gets the idea across. It all comes down to typeface, color, style……
Famous logos make you instantly remember the company and its product. They are recognized and valued everywhere. The most common feature of all famous logos is their simplicity of design. Most of the famous logos are simple, attractive, and eye-catching.
Most of the famous logos are planned with the perceptive of reflecting the nature of the company and name of the brand. With the intention of impressing customers of all age groups, famous brand logos are designed with utmost care. Companies spend thousands of dollars to design logos that qualify to be termed famous. To ensure that the logos are catchy, vibrant colors and stylish fonts are used.
Thus, all famous logos have unique looks and high ambience. They depict the qualities of the product, as well as the corporate philosophy.
Company Logos and their Meanings http://www.funonthenet.in/content/view/344/31/
A logo is an emblem that represents a product or company. Logos are considered to be a company's tangible asset which, if properly worked on, can benefit the company. A logo represents a company's personality and worth. Therefore, logos should be carefully designed and should vary from product to product.
If a logo is designed appropriately, it can benefit the business. There are hundreds of products in competition so the uniqueness of the logo provides a great advantage to your product if it is recognizable among thousands of other logos.
There are thousands of businesses in competition in the market place and few stand out. A select few logos are recognized and remembered for years bringing the company success. If we take a look at the Pepsi logo, we notice that it has spent decades in the market serving the company. This logo no longer needs to be accompanied by its name; the symbol says it all.
11 trends that will define logo design in 2007 http://www.logoorange.com/logo-design.php
Logo Design History http://www.logoorange.com/logodesign-A.php