NGO Guidance Presentation

1. NGO Guidance Presentation

2. WCD long-term strategy and themes

3. CONTINUED GROWTH SINCE 2003 10 year anniversary of WCD!!! 2013 • The Your-Life.com Facebook site receives over 28,500 “likes” - more than double the “likes” in 2010 • Bayer affiliates take the lead on all WCD 2012 activities 2012 • Over 1,200 pieces of media coverage generated with a reach of more than 540 million • Finalistfor “Best Healthcare Partnership” awardat Communiqué Awards • Thousands of social media mentions, including tweets from actress Ashley Judd and rapper Ludacris 2011 • NGO partners rise from six to 11 • Over 23 local Bayer affiliates take part in the campaign • Teen Outreach Pack of educational materials launched to help teachers, NGOs, parents and other parties run education sessions with teenagers directly 2010 2009 • TheYouth Task Force and NGOs present survey data to 120 journalists during first ever online media event • Ambassador Kelly Osborne speaks at experiential media event • A partnership with MTV is established creating the EsTu Vida online resource for young people • WCD wins “International PR Campaign of the Year” Communiqué award 2008 • After growing throughout Latin America from 2003-06, under the name “Day of Unplanned Teenage Pregnancy Prevention,” "World Contraception Day“ went global and launched with its first youth ambassador, Mischa Barton. 2007 2003 • The WCD initiative begins in Uruguay, initiated by Schering (now Bayer) and CELSAM

4. 2009 – 2012: Long-Term Strategy & Motto POINT OF DEPARTURE EMPOWERMENT     2010 2011 2012 2009 Your voice Your responsibility Your right Your future Speak up. Have a conversation openly and confidently about contraception Take responsibility. Control your future rather than face an unplanned pregnancy Defend your rights. You are entitled to contraception Your Future. Think ahead and build contraception in to your future plans

5. A new strategy has been developed for WCD 2013 and beyond, following feedback from NGO partners and Bayer affiliates: So why has WCD changed? Annual WCD themes / mottos resonate across some regions better than others. Motto and key messages need to be more long-standing to allow campaign to build momentum and gain recognition. Global WCD materials have been useful in ensuring alignment across all regions, while allowing flexibility to tailor with local information and statistics.

6. WHAT’S NEW? Long-Term umbrella theme and sub-themes Umbrella Theme “It’s Your Life, It’s Your Future!” Flexible sub-themes Know Your Body Know Your Options Know Your Partner Duration: You can choose how long to run each sub-theme in your region. For example, you could run Your Options for the next three years, or use it for one year and then switch to Your Partner

7. How to create your local annual motto? STRATEGIC CONSIDERATIONS It’s your life, it’s your future Know Your Options It’s Your Life, It’s Your Future, Know Your Options + = It’s your life, it’s your future Know Your Body It’s Your Life, It’s Your Future, Know Your Body + = It’s your life, it’s your future Know Your Partner It’s Your Life, It’s Your Future, Know Your Partner + =

8. WHICH MOTTO TO CHOOSE?

9. Modular Toolbox Summary

10. MODULAR WCD TOOLBOX Umbrella Theme: It´s your life, it´s your future!“ Flexible Sub-Themes FlexibleMaterials 1. Knowyour Options • Key Messages • Press Materials • NGO-specific Materials • Digital Tools • Branding Materials • Educational • Materials 2. Knowyour Body 3. Knowyour Partner

11. New / updated materials for 2013

12. Key messages • Set of key messages available for each sub-theme • Designed to ensure that campaign messaging is consistent across all countries • Should be used by spokespeople and as framework for new documents Your Body Take control of your sexual health and your body by understanding the facts about sex and contraception Your Options Choose your path in life. Build contraception into your plans for the future to prevent an unplanned pregnancy and sexually transmitted infection (STI) Your Partner Take the initiative when it comes to contraception. Talk to your partner before having sex. It’s your life and you determine your future! Sample key messages to young people, under each sub-theme Timeline: Available now

13. Media Backgrounders • Media backgrounders have been developed for each sub-theme • Provide interesting background information and statistics on WCD campaign, theme and partnerships • Share with journalists of other audiences (e.g. parents, educators and young people) to educate them about WCD Your Options Your Partner Your Body Timeline: Available now

14. Infographics • Three infographics being produced: one per sub-theme • A creative way to display data from the WCD multi-national surveys and other external sources • For external use with media or other interested third parties • Can be utilized on many platforms • Distributed to media or interested third parties (e.g. your members) • Printed and provided to sexual health centers, youth clubs or schools • Social media • Websites Timeline: Available now

15. Examples Infographics Examples

16. 4 campaign motifs for each sub-theme available Translate and tailor the motifs as necessary to meet the needs of your region Branding motifs Timeline: Available now

17. Branding motifs – Your Body Timeline: Available now

18. Branding motifs – Your Options Timeline: Available now

19. Branding motifs – Your Partner Timeline: Available now

20. NGO-specific materials

21. Countdown banner Layout examples - landscape Implementation Example Five color schemes: purple, orange, blue, blue/purple, yellow/purple

22. Countdown banner Layout examples - portrait Implementation Example Five color schemes: purple, orange, blue, blue/purple, yellow/purple

23. Countdown banner - Implementation • Go to WCD countdown banner generator website: http://your-life.com/countdown.php?generator • Choose from two specified layout formats (portrait 235 x 475 pixels, landscape 475 x 250 pixels) • For individual format adjustments choose freelayoutformat and fill-in the individual height and width of the banner • Choose from five different color schemes (lilac, orange, blue, blue/lilac, yellow/lilac) • Copy the generated code for embedding the banner on your website • Support contact: Andrea Mrachacz (Andrea.mrachacz@bayer.com)

24. WCD Social Media Posts • A ‘calendar’ document containing suggested Twitter and Facebook posts for the month of September leading up to WCD • Designed to be used by WCD NGO partners to increase awareness around WCD • Discuss your use of social media with the local Bayer office to help maximize your online efforts

25. Example WCD Social Media Posts

26. It is important that all elements of WCD in your region are aligned to ensure consistent messaging to young people Contact your local Bayer office and discuss the sub-theme that you would like to roll-out in your region and why If you have any questions or would like to contact your local Bayer office, please email Andrea Mrachacz (Andrea.Mrachacz@Bayer.com) Ongoing alignment

27. Existing collateral from previous years

28. Brand Design Manual (BDM):Brand Presence Description: The BDM describes the visuals elements of the WCD, including logo, colors, typeface and how should be used. Format: DIN A4 Language: English Available files in the MWB: Low-resolution pdf. High-resolution pdf. MWB-Link:

29. Press folder Description: A folder for a press conference to inlay different press material Generalized for multiple use (without date) Format: for DIN A4 inlays Language: English Available files: Low- and high-resolution pdf. open files

30. T-Shirts designs Description: Design and print specification for WCD t-shirts To help to give a physical identity to the educational sessions For events for attract attention Generalized for multiple use (without date) Available files: Pdf.file incl. production requirements

31. Baseball Caps designs Description: Design and print specification for WCD baseball caps To help to give a physical identity to the educational sessions For events for attract attention Generalized for multiple use (without date) Available files: Pdf.file incl. production requirements

32. LIFT • Viral cartoons • Videos from the 2008 campaign have been generalized and revived • Description: • 3 stories created to generate awareness of WCD • Short videos (1min), without any words • Serious message told through humour and cartoon characters • Global and youth appeal, across language barriers and cultural sensitivities • For use on websites, viral emails, etc. MESSENGER PARTY

33. Educational Materials

34. Contraception Compendium Description: A comprehensive booklet providing information about different types of contraception generalized for multiple use (without date) Format: DIN A5 Language: English Special feature: Toolbox-Format Available files: Low- and high-resolution pdf. open files

35. Education / Workshop Material Description: Material for holding educational sessions about contraception generalized for multiple use (without date) Content: ‘How To’ Guide Contraception presentation ‘Case study’ discussion cards Crossword puzzles Template certificate How To Guide Contraception presentation

36. Education / Workshop Material Language: English Available files: Editable word.file or ppt.file Pdf.file ‘Case study’ discussion cards Crosswordpuzzles Certificate