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Australia hopes to become most talked about viral destination. http://travel.france24.com/content/australia-hopes-become-most-talked-about-viral-destination. News : Reading.

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Presentation Transcript
slide1

Australia hopes to become most talked about viral destination

http://travel.france24.com/content/australia-hopes-become-most-talked-about-viral-destination

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News : Reading

The Australian tourism board has unleashed an aggressive campaign to make the country down under the most talked about tourism destination on social media platforms like Facebook, Twitter and Instagram.

It’s strategy is to use power of social media and promote Oz as a holiday destination and encourage user engagement.

‘Friday Fan Photos’ page as an example of user engagement, allowing fans to post photos of their holiday adventures on their facebook wall

Since the feature was launched, fans have been sending in more than 1,000 photos a day across Tourism Australia’s social media platforms.

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News : Reading

The tourism board’s official Facebook page had about 4.1 million fans. With 245,156 fans talking on the page

By comparison, the world’s most visited country in 2012, France, counts with just 9391 'likes,' significantly less than the official Facebook page for Paris which counts about 53,000 fans.

Visit England, which last year was touted as one of the hottest travel destinations for 2012 due to the summer Olympic Games, counts 179,938 likes.

According to Tourism Australia, meanwhile, the country was the most popular travel destination on Facebook, Google+ and Instagram last year.

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Compréhension

Explain the aggressive campaign by The Australian tourism board ?

Which strategy did they use?

What can you do in “Friday Fan Photos” page?

Which country was the most popular travel destination on Facebook, Google+ and Instagram last year?

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Vocabulary

Can yougive a definition of:

Unleashed

Aggressive

Strategy

Encourage

Comparison

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Writing

Request user to write sentences or specificwords.

Tourism important for any country.

Power of social media platforms like Facebookand Twitter.

Promotion necessary to increase tourism.

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Conversation

What steps will you take to increase tourism of a place you know?

Your views on social media platforms like Facebook and Twitter

How often do you use them?

What do you like the most about it?

Negative effect of social networking sites?