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Introducing SpaSTAR

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  1. Introducing SpaSTAR spa.str.com

  2. What is SpaSTAR? • Competitive benchmarking solution the spa industry • has been waiting for • Comprehensive analysis segmented by treatments, • salon services and retail • Ability to define multiple competitive sets for a • dynamic marketplace • Access your data and reports anytime and anywhere at • spa.str.com • Unique usernames by property keeps your data secure

  3. SpaSTAR allows for multiple users for each property with defined access levels.

  4. Log in with your unique username and password. If you need access or assistance emailsupport@str.com.

  5. User Homepage Select “Data Submission” to enter new data or edit historical entries.

  6. Monthly Data Submission Enter the current month’s data here. You may also add previously missed/unavailable historical data.

  7. Edit Historical Data Edit your previous submission(s). “Active” data is used in all report generation. “Pending” will be stored until the 15th of the month, at which time it will replace all “active” data and used in report generation.

  8. Competitive Sets Search for competitors by country, spa type and segment. Add and remove properties from your set.

  9. Reporting View or download available SpaSTAR Reports for your property. Monthly reports will be automatically generated on the 15th of every month.

  10. Manage Your Account Information

  11. User Information Adjust login information as needed and keep points of contact current.

  12. Property Information Keep your property census information current as well.

  13. What do you get? Key metrics include: • Treatment Room Utilization Rate • Average Treatment Rate • Revenue Per Available Treatment Hour • Salon Station Room Utilization Rate • Average Salon Station Rate • Revenue Per Available Salon Station Hour

  14. SpaSTAR Report

  15. SpaSTAR Report - Overview

  16. SpaSTAR Report - Treatments

  17. SpaSTAR Report - Salon

  18. SpaSTAR Report – Retail Revenue

  19. Costs ∙ Free to participate ∙ Free to compare to U.S. ∙ Competitive Set Analysis ∙ Hotel/Day Spa: $600/Year – 12 Reports

  20. Questions / Comments Client Services Team phone: (615) 824-8664 x3509 fax:   (615) 824-3848 email: support@str.com spa.str.com