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Top 10 Things I learned About Public Relations Publications. By: Stephanie Rachman. 1. Adobe InDesign.
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By: Stephanie Rachman
One of the most important skills I gained in PR publications this summer was how to use Adobe InDesign. This is a program that I will use frequently in the future so it was great to finally be introduced to it. It was hard to figure out but after using trial and error I discovered it was quite useful. I now know how to use all the panels and icons to create a successful project.
Alignment-the layout of items along invisible but easily identified lines.
Contrast- the element that permits one item to stand out clearly from others.
Proximity- refers to unifying items by placing them physically close on a page.
Repetition- refers to rhythm produced by repeating color, line, form, etc.
Serif fonts have serifs that form horizontal lines to guide readers’ eyes across lines of text. A Serif font is a letter that has little wiggles or curly-q’s at the end of its stroke. They are best for large areas of text and for body text.
Before this class I had never used the Eagle Print Shop. By doing the brochure assignment it led me to my first visit here. I learned that you need to bring your project in a pdf format and also back up the pictures in case they do not turn out how you like. After using the Eagle Print Shop, I know I will be back again for future projects.
Step by step instructions. First, open InDesign and click new document and ok. Or if you are doing a certain project change around the options to what you need. When you have a blank document click the line tool in the left side panel which looks like a straight line. At the top there is an option to change the size and type of line. In the box at the top it will say 0 pt. change that depending on how thick you want it. Underneath that box is one with a black thick staight line, that is where you change the type of line. Click the down arrow to the side of the box to see the different choices of lines and pick the one you want. After you have the thickness and type take your curser and drag across, depending on how short or long you want the line to be. Hold the curser down until you have the length you like. While it is outlined in the blue box, you can change the color which is found in the right side panel. Or you can click swatches and make your own color. If you want to curve your line, click the white arrow in the left side panel (second icon, underneath the black arrow). Click on the line with the white arrow and it will allow you to curve it anyway you like.
I realized that one of the most important design elements to any project is unity. It refers to all the items on a page working together so that readers see them as one unit. It enables readers to grasp the design as a whole and understand the message. Your project is not done, until it is unified.