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Luxury Media Marketing Strategies Guide

This manual outlines key steps to engage with major advertising agencies, luxury brands, media planners, buyers, and marketing professionals. It includes strategies for promoting issues, targeting luxury brands, reaching out to directors, and highlighting events and distribution partners globally. Stay informed with digital issue downloads, event updates, and new launches for successful luxury brand marketing.

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Luxury Media Marketing Strategies Guide

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  1. LUXOS SALES & PR MANUAL Key Steps

  2. Step 1 • Identify all major advertising agencies in the city or country • Identify all the luxury brands in the agency • Identify all the media planners • Identify all the media buyers • Identify which brands the planners & buyers work with • Send a promotional copy with a marked label after every issue is published • Label must have the contact name, media agency, brand and sender name and number

  3. Step 2 • Identify all luxury Luxury brands & services in each city or country • Identify all the Marketing Directors, Marketing Managers, PR Directors • Send a promotional copy with a marked label • Label must have the contact name, media agency, brand and sender name and number

  4. Step 3 • Inform the media agencies and brands every time a digital issue is available for download • Include information on downloads • Include information about promotion of the digital version • Inform database on Web & Social Media updates • Inform database of Newsletter HNW subscribers available

  5. Step 4 • Inform database about all LUXOS / Brand events and success stories around the Globe both directly managed or LUXOS Partners with images

  6. Step 5 • Inform database about new LUXOS distribution partners, hotels, private banks, investment, magazine racks with images • All news to appear on LUXOS Social Media • 360 days soft communication about new launches like Brazil and Moscow for example

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