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Instagram is, without a doubt, a modern marketing powerhouse. In June 2018 Instagram announced it had hit the 1 billion users milestone. Among the major social networks, only Facebook and YouTube have more people logging in.

The platform is growing fast. With regards to business growth, an estimated 71% of US businesses use Instagram, almost double the number of businesses (48.8%) that used Instagram in 2016!

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Top 10 Instagram Tips for the Modern Nonprofit


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    Presentation Transcript
    top 10 instagram tips for the modern nonprofit

    TOP 10

    INSTAGRAM

    TIPS FOR THE

    MODERN

    NONPROFIT

    june 2018 instagram hit the 1 billion users

    June 2018 Instagram hit the

    1 billion users milestone

    forrester report

    Forrester report

    Instagram has a 2.2

    percent per-follower

    interaction rate

    INSTAGRAM HAS A VERY

    HIGH USER INTERACTION

    RATE

    why use instagram

    WHY USE INSTAGRAM?

    High User Engagement

    Younger Audience

    Very Visual

    Quick and/or Real Time

    here are our top 10 tips for getting the most

    HERE ARE

    OUR TOP 10

    TIPS FOR

    GETTING THE

    MOST OUT OF

    INSTAGRAM

    slide6

    1

    Sign Up for

    Instagram Business

    Tools

    sign up for instagram business tools it s free

    Sign up for Instagram Business

    Tools. It’s free, and it provides

    you with several useful

    tools that you don’t get with

    the personal account

    slide8

    2

    Make Your Profile

    Stand Out

    for your profile picture choose something

    For your profile picture, choose something visually appealing and that

    represents your organization

    slide10

    3

    Have an Instagram

    Strategy

    who will run the account

    Who will run the account

    Whether that be one person

    or several

    Set specific and measurable

    goals

    slide12

    4

    Decide on Your

    Feed

    some tools that you can use to take your

    SOME TOOLS THAT YOU

    CAN USE TO TAKE YOUR

    INSTAGRAM POSTS UP A

    NOTCH

    Snapseed

    VSCO

    Canva

    Instaquote

    slide14

    5

    Write Compelling

    Captions

    ask your followers to take action by clicking

    Ask your followers to take action

    by clicking the link your bio,

    donating, answering a question

    Start your captions with

    important details

    Mention other users and use

    relevant hashtags

    slide16

    6

    Post Instagram

    Stories

    instagram stories is instagram s snapchat like

    Instagram Stories is Instagram’s

    Snapchat-like feature that creates

    photo and video sequences that

    disappear 24 hours after being

    posted

    use instagram stories to

    USE INSTAGRAM

    STORIES TO

    Update your followers

    Share ‘behind-the-scenes’

    Hold contests

    Shout out followers

    slide19

    7

    Utilize the Full

    Potential of

    Instagram Stories

    utilize the full potential of instagram stories

    UTILIZE THE FULL POTENTIAL OF INSTAGRAM STORIES

    Adding hashtags to your Stories

    Adding links

    Adding location stickers to your

    Stories

    Using GIFs

    Adding your Instagram posts to

    your Stories

    Using Stickers

    Reposting other user’s Stories in

    which you’re mentioned

    Using Polls

    instagram stories have a lot to offer

    Instagram Stories have a lot to offer as a feature. Mix it up regularly to

    keep your supporters engaged and interested

    slide22

    8

    Don’t Forget About

    Hashtags

    instagram posts with at least one hashtag

    Instagram posts with at least

    one hashtag get 12.6 percent

    more engagement than posts

    without one

    here are some top tips for using hashtags

    HERE ARE SOME TOP TIPS FOR USING HASHTAGS

    Create designated hashtags for different campaigns

    You can use up to 30 hashtags per Instagram post

    Use a mix of unpopular and popular hashtags

    Regularly engage with hashtags that you yourself

    you can also utilize hashtags to crowdsource

    You can also utilize

    hashtags to crowdsource

    images, raise cause

    awareness and increase

    donations with the help of

    Donation Platform

    slide26

    9

    Engage With Your

    Followers

    direct communication with followers is the best

    DIRECT COMMUNICATION WITH FOLLOWERS IS THE

    BEST WAY TO ENGAGE WITH THEM

    Promptly respond to comments

    on all of your photos and videos

    Directly thank your followers for

    their donations

    Tag other accounts in your posts

    Post consistently

    Use Instagram Stories features

    like Polls and Questions

    Organize live videos

    Create a hashtag for your campaign

    you can post your supporters videos photos

    You can post your

    supporters’ videos, photos

    and more on your profile.

    This increases trust and

    credibility

    slide29

    10

    Use CTAs

    have a good amount of your posts some suggest

    Have a good amount of your posts –

    some suggest all – include a CTA

    (Call To Action). Invite followers to

    visit your nonprofit’s blog, sign up

    to volunteer for fundraising, or

    simply make a donation

    consider using instagram ads instagram ads look

    Consider using Instagram

    ads. Instagram ads look

    almost like regular photos

    in a user’s feed

    instagram has opened up many avenues

    Instagram has opened up many

    avenues for nonprofits: from

    allowing donors to see directly into

    the lives of beneficiaries, quick and

    simple fundraising, to being able

    to easily broadcast from remote

    and dangerous places

    READ MORE

    https://donorbox.org/nonprofit-

    blog/instagram-for-nonprofits/