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Jump Start your Public Affairs Program. Maj. Brenda A. Reed, CAP Public Affairs Officer Civil Air Patrol Maryland Wing. What guides our path…. CAP Regulation 190-1. CAP Public Affairs Officers. Report directly to the commander Train to be the best Juggle internal vs. external

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Jump Start your

Public Affairs Program

Maj. Brenda A. Reed, CAPPublic Affairs OfficerCivil Air Patrol Maryland Wing


What guides our path…

CAP Regulation 190-1


Cap public affairs officers
CAP Public Affairs Officers

  • Report directly to the commander

  • Train to be the best

  • Juggle internal vs. external

  • Keep news current and relevant

  • Seek out new media and resources

  • Inform the Wing PAO of activities using quarterly PAO report


Where do you fit in
Where do you fit in?

  • Report to your commander

  • Plan with your commander

  • Advise your commander

  • Assist your commander

  • You and the commander are the official spokespersons for your unit


Training
Training

  • You are here!

  • Specialty Track Program – CAP 201

  • AFIADL PAO Course 02010 – currently unavailable due to revisions

  • CAP training programs

  • MIO training

  • MEMA/FEMA training courses



http://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/http://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/


Internal vs external
Internal vs. Externalhttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Internal

  • External


capnews@capnhq.govhttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/


Internal
Internalhttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Emphasize importance of CAP missions

  • Member recognition

  • Member retention

  • Encourage participation in events


External
Externalhttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Target audiences

  • Government relations

  • Media contacts

  • External promotion of events/organization

  • Leave behind materials

  • Websites


A word about newsletters
A word about newsletters…http://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

Public Affairs Officers should create and distribute by whatever means available, a regular newsletter on behalf of the unit, preferably on a monthly basis, but no less than a quarterly basis.


Maryland Wing’shttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

newsletter


Multimedia emerging technology
Multimedia & Emerging Technologyhttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Photography

  • Videography

  • Audio

  • Email – list serves - Websites

  • Social Media (Facebook, Twitter)

  • YouTube

  • Blogs


Photos
Photoshttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/


Download full resolution images!http://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

You control who has access to which photos

Create albums for each event


Links to Articleshttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

Members join

Photos from Events

Notes from members


Blogshttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/


www.twitter.com/MDWGCAPhttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/


Awards
Awardshttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Maryland Wing PAO of the Year

  • Middle East Region PAO of the Year

  • National PAO of the Year

  • Balsam Awards


Planning
Planninghttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Meet with your commander

  • Plan at least one year ahead

  • Write your plan down

  • Send your plan to Wing PAO

  • Work your plan

  • Report your success


  • Newslettershttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Open houses

  • Fundraising events

  • Community events

  • Aerospace Education events

  • Government liaison events

  • Promotion/Special ceremonies

  • Bulletin Boards

  • Training – ES or other


Quarterly pao report
Quarterly PAO Reporthttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Required by Wing Operating Instruction

  • Due by 10th of Jan, Apr, Jul, Oct

  • Allows Wing PAO to keep track of unit activities, newsletters, websites, etc.

  • Send newsletters and other items more frequently for higher visibility


Crisis communication plan
Crisis Communication Planhttp://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

  • Required by CAPR 190-1

  • Wing level plan will be used by all units – located on www.mdcap.org


Get started…http://www.capmembers.com/cap_national_hq/public_affairs/cap_pao_toolkit/

…access your strengths

…start slowly – work in your comfort zone

…spread your wings

…dare to take chances

…seek help – ask questions