Predicting the Present with Google Trends

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Predicting the Present with Google Trends

A hypothesis done by Hyunyoung Choi & Hal Varian

Prof. Dr. Eduard Heindl

What are the Features of Google Trends?

Summary

Google Trend is a feature in Google where people could search for the most searched subject of the world.

Simply go to:

Google Trends computes a search volume in proportion to the total number of every other search on Google and then provides viewers with an index graph.

The result generated is then normalized with a certain variable so that they start at 0 January 1, 2004.

Just below the X-axis of the Google index graph one can see the News reference volume which shows the number of times the subject appeared in Google News stories.

What are the Features of Google Trends?

• Search Trends field
• Examples
• Today‘s Hot Trends

Figure 1 ; FIFA South Africa 1

Assessed on 20 June 2009

Notice Regional Difference

Figure 2; FIFA South Africa; South Africa 2

Assessed on 20th June 2009

Figure 4; Swine Flu

Assessed on 20th June 2009

Effect

Figure 5; Vaccine Swine Flu

source: http://www.google.de/trends?q=vaccine+swine+flu&ctab=0&geo=all&date=all; Assessed on 20th June 2009

Summary

Google Trend is a hypothesis but true.

It gives a real time value of every topic recorded by it, this we can see from the graphs which I have included.

Sources

Figure 1 ; FIFA South Africa 1

Assessed on 20 June 2009

Figure 2; FIFA South Africa; South Africa 2

source: http://www.google.de/trends?q=fifa+south+africa+; Assessed on 20th June 2009

Figure 3; FIFA South Africa; South Africa 3