1 / 19

Off-Page Strategies for Website Visibility Boost

Learn essential Off-Page strategies to enhance your website's visibility and increase profitability. Explore blog, forum, and landing page optimization for better online presence and traffic. Discover how linking networks and engaging content can drive success.

dom
Download Presentation

Off-Page Strategies for Website Visibility Boost

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Presented by team 4: Mateo ALBARRACIN Aurelie CHEUCLE Arfa FANG Zheng Jun Roshan GERAMIAN-NIK Shahrukh QURESHI Ricky YOUNG Wing Kei

  2. Table of contents • Introduction of the company • What is Off-Page? • Blog • Forums • Landing pages

  3. Introduction of the company • Problem: We want our website to be relevant • Objective: have more visibility on the internet to reach more profit. • How can we do this?

  4. What is Off-Page? • The only thing you can do outside is to build links back to it • Used to be 80/20 • Nowadays 10/90

  5. What is Off-Page? • Importance of linking networks to the website • Boost up page ranking • Promotes websites name • Relevance

  6. Blog • Three different ways of blogging: • On-Page blogging- speaking about your own company on your own blog • Off-Page blogging- other companies’ blogs can refer back to your company • Comment on another company’s blog - by referring to your own company

  7. Blog • Blogs as a tool to create back links • Objectives:- Popularity- Traffic- Reputation • Link exchanging with other popular blogs would drive huge traffic

  8. Forums • One of the best ways to increase traffic for your site • Regular meeting place for readers who have the same interest • Great way for back-links to your site, using DescriptiveAnchor Text

  9. Forums • Why are Forums important?

  10. Forums • Provide answers to a relevant problem with your post • Build a good reputation • Be familiar with the topics in the forum • Use descriptive anchor text in signatures, not exact key words • Use keywords in posts • Remember: Forums are to “build authority”

  11. Forums • Don’t advertise • Don’t spam • Don’t target the crawler, target the people

  12. Landing pages • Key problem:- companies often forget to create landing pages • However, landing pages make a key difference in SEO • Purpose:- If your landing page is not relevant, people will leave your website straight away and you will lose ranking in Google- cut costs on advertising -> more relevant

  13. Landing pages Which aspects create a better landing page? • Engaging headlines • Simple and specific language • benefits before features • Cxpress calls to action

  14. Conclusion • Blog • Forums • Landing pages • Other teams’ Off-Page solutions

  15. The end • Are there any questions?

More Related