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Project Guidelines: A Booming Seniors’ Moment. Segmentation/ Targeting & Positioning. Fundamentals of Marketing. Premises. Approximately 10.1M ‘baby boomers’ were born in Canada between 1946-1964. They are rapidly transitioning into ‘seniors’

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project guidelines a booming seniors moment

Project Guidelines: A Booming Seniors’ Moment

Segmentation/ Targeting & Positioning

Fundamentals of Marketing

premises
Premises
  • Approximately 10.1M ‘baby boomers’ were born in Canada between 1946-1964. They are rapidly transitioning into ‘seniors’
  • This large segment represents a large but very lucrative market opportunity for innovative companies who will target this segment and position their products/service to them
  • You are start up group of young entrepreneurs who see a definite business opportunity in identifying products or services that would be relevant to Baby Boomers as a target market.
  • You are seeking funding for your start up and will need to convince investors that your business concept is viable and can provide a good ROI
instructions
Instructions
  • Each team will consist of 5 members who make up your company ( come up with creative name for your company)
  • Possible verticals for which there might be relevant products & services targeted at BB might include:
      • Travel
      • Bio-medical products
      • In-home exercise equipment & general fitness
      • Food and beverage products
      • Automobiles
      • Other
  • Research the needed data in relation to your assigned product/service
  • Design the appropriate marketing strategy for your product/service
  • Present six (6) slides maximum to the class as per headings provided
  • Provide a hard copy of slides to Simi prior to your presentation
  • Submit a written report that details your product / service and how you will market it. Essentially, I am looking for a detailed go-to-market-plan
  • Presentation should run no longer than 20 minutes
  • Be prepared to defend your idea and answer questions
  • Class presentations – Weeks of Nov. and Dec
instructions1
Instructions
  • You will present a total of 6 slides containing the following information:
    • Slide #1: Key metrics and data points about your Baby Boomer target market
    • Slide #2: A description of your product(s) or service(s)
    • Slide #3: Why it is relevant to your target market
    • Slide #4: How will you market your product(s) or service(s)
    • Slide #5 Why will you be successful
    • Slide #6 How much investment are you seeking and how will it be spent