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Professional Development Plan. Gaurab Misra MIS Practicum – Fall 2007. Goal Description. In Ten Years I would like to have the reputation of being an expert in: Marketing Research and Customer Analytics Integrating Information Systems in Customer Relationship Management

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professional development plan

Professional Development Plan

Gaurab Misra

MIS Practicum – Fall 2007

goal description
Goal Description
  • In Ten Years I would like to have the reputation of being an expert in:
    • Marketing Research and Customer Analytics
    • Integrating Information Systems in Customer Relationship Management
  • My goal will require me to strengthen these areas of expert competence:
    • Knowledge
    • Practice
    • Learning
    • Dialog
    • Networking
    • Reputation
knowledge
Knowledge
  • Issues of interest
    • Technology and Automation
    • Human interaction – user-friendliness of customer interface
      • Globalization – how does it translate?
    • Information Security and Ethical Use of Data
    • Measuring and Quantifying Customer Experience
    • Analysis of the Effectiveness of a Marketing Strategy
knowledge1
Knowledge
  • Technical Expertise:
    • Data Mining and Analysis
    • Business Acumen
    • Customer Analytics
    • Statistics and Predictive Analytics
    • Consumer Behavior
    • Decision Making
    • Strategy
    • Competitive Intelligence
    • E-Commerce
    • Effective presentation and Communication Skills
    • Project Management
knowledge2
Knowledge
  • What steps will I take to make progress in these areas?
    • Coursework at Katz GSB
    • Internship
    • Continuing Education/Professional certifications
    • Workshops through Katz Professional Development Program
    • Self-Development through continual monitoring of IS/CRM/Marketing environments
practice
Practice
  • Main Elements:
    • Coursework
    • Case Study/Competition
    • Project Courses
    • MBA/MS-MIS Internship
    • Employment
    • Community Involvement/Advisory Boards/Non-profit Work
learning
Learning
  • Main Elements:
    • Continuing Education
    • Professional Certifications
    • Self-Study
      • Manuals and books for Applications
    • Online courses
    • Awareness of Industry Developments
      • Media, Print, Trade Journals
    • Acquiring Technical knowledge
      • Programming and Development – cross-departmental with School of Information Science
dialog
Dialog
  • Create access to Formal and informal pool of resources/list of contacts within industry and academia
    • To Discuss current topics and develop knowledge
  • Participate in public discussion forums (web)
  • MIS and Marketing Clubs
networking
Networking
  • MIS/Marketing Clubs
  • Networking events on Campus
  • Informational Interviews at selected Firms
  • Katz Alumni Network
  • Katz Faculty
  • Fellow Students
  • As a personal Goal
    • To expand the base of my knowledge of the current spectrum of IS functions in business (as I have less background than some in this area)
    • To gain more specific understanding of IS functions and Strategy related to CRM and Cust. Analytics
    • Personal goal of extending my network by a minimum of 15 knowledgeable individuals in the fields of interest.
reputation
Reputation
  • Goal:
    • To present myself as someone who is effective at utilizing the knowledge and applying it expertly and rapidly to provide solutions
  • Establish a proven track record and make sure the right people are aware of it.