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Get the Word Out! Developing a Communications Plan for Your Library’s Events. WALE Annual Conference Oct. 2, 2009 Julie Miller, Associate Dean. Outcomes for Today. A process of developing a communication plan for an event at your library An example that demonstrates each part of the process

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get the word out developing a communications plan for your library s events

Get the Word Out!Developing a Communications Plan for Your Library’s Events

WALE Annual Conference

Oct. 2, 2009

Julie Miller, Associate Dean

outcomes for today
Outcomes for Today
  • A process of developing a communication plan for an event at your library
  • An example that demonstrates each part of the process
  • Helpful resources
step 1 identify the message
Step 1 Identify the Message

What is your purpose?

  • Call to action
  • Inform
  • Persuade; build support
  • Create an image
  • Set expectations
  • Incite emotion
oktoberfest a case study1
Oktoberfest: A Case Study

Purpose: To sell tickets to people who will contribute $ to the library (and enjoy it!)

oktoberfest a case study2
Oktoberfest: A Case Study

Message: Join us at Oktoberfest, EWU Libraries’ annual fundraiser dinner and auction. All proceeds benefit the EWU Libraries Collection Endowment Fund for the purchase of books and journals.

step 4 adapt the message to the audience s
Step 4 Adapt the Message to the Audience(s)

Wanted: Rockin’ Donations for OktoberfestLast year EWU Libraries raised nearly $35,000 (net), thanks in large part to the generous gift baskets and other donations from EWU departments &

Calling all daddy-Os and dollies! Join us at Roktoberfest, Rock in’ the Library, EWU Libraries’ annual fundraiser dinner and auction. Dinner includes classic American diner fare—complete with car hops on roller skates—provided by

oktoberfest a case study6
Oktoberfest: A Case Study

Spring:

  • set date (football schedule) and theme
  • send out “save the date” postcards

Early Summer

  • big push for donations
  • prepare graphics
  • draft press releases
  • input event in Web calendars

Late Summer

  • big push for external print and media contacts

Fall Quarter

  • EWU promotions
step 6 put the plan into action
Step 6 Put the Plan into Action
  • Assign responsibilities
  • Get permission as needed
    • Marketing & Communications Office
  • Get help if it’s available
    • Graphics
    • PR or media specialist
    • Editor/proofreader
step 7 assess the results
Step 7 Assess the Results
  • Poll attendees
    • Word of mouth
    • Brief survey
    • Surveymonkey link
  • Debriefing meeting
    • What worked? What didn’t
  • Adjust plan for next year
questions
Questions?

Julie Miller

jmiller7@ewu.edu