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Navigating Journalism: Insights and Strategies for Effective Media Engagement

Explore the world of journalism with insights from T.S. Sudhir, a seasoned journalist with extensive experience at The Economic Times and NDTV. Understand what journalists seek and how to effectively communicate with them, especially during crises. This guide offers practical advice on managing media relations, including the importance of accessibility, body language, and subject knowledge. With a humorous take on traditional journalism, it emphasizes the impact of social media and the importance of having a strong online presence.

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Navigating Journalism: Insights and Strategies for Effective Media Engagement

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Presentation Transcript

  1. Good Morning Friends !

  2. T S Sudhir 1992-1994 : The Economic Times as Business Correspondent 1995-2011  : Editor (South) with NDTV 2011-present  : Editor, The South Reports & Tenali Rama Reports

  3. What does a journalist look for?

  4. ``No news is good news. No journalists is even better.``

  5. ``They kill good trees to put out bad newspapers'' ~ A quote in the Newsweek in 1982

  6. ``Television has a real problem. They have no page two. Consequently every big story gets the same play and comes across to the viewer as a really big, scary one.''  ~ Art Buchwald in 1969.

  7. Understanding the media and the mediaperson

  8. How to deal with a journalist  Do not stonewall him  Do not act inaccessible  Befriend him  Don't try to manipulate him/her  Understand his/her professional requirements

  9. Print and TV media are very different

  10. On TV, what matters is :  Your body language  How you are dressed  Eye contact  Subject knowledge  Ability to articulate

  11. In the event of a crisis…. Different situations could be :  An accident has taken place at your site of operations  If the news is false  Character assassination  The news is true but it is embarrassing to you  Reporter or media house blackmails you

  12. Boring press releases : NO NO NO

  13. Power of social media and your website

  14. Thank you for your time and patience

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