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Designing a Brand: Advertising and Web Graphics Essentials

In this unit, we explore the fundamental techniques of brand design and advertising. Students will learn to select appropriate fonts, colors, and artwork to create compelling visual identities. Key assignments include designing an original advertisement for a camp and developing a unique line of hair care products. We will also cover essential topics such as web graphic file formats (GIF, JPEG), file compression techniques, and the principles of color and branding laws. Get ready to enhance your graphic design skills and understand the importance of effective branding.

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Designing a Brand: Advertising and Web Graphics Essentials

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  1. MIS 201B Unit # 2 MIS201BUnit 2 Design a Brand By: Nancy Matolak

  2. MIS 201B Unit # 2 Please close laptops!

  3. Design and Presentation of Information + • Choose appropriate fonts, colors and artwork • Create appropriate web graphic file formats • Photoshop Elements techniques for assignments • L1 - Create an original advertisement for a camp. • L2 - Create an original brand line of hair care products. • Unit 1 Quiz

  4. L1 Camp Advertisement L2 Creating a Brand

  5. Which Cow is Yours?

  6. Laws of Branding • Law of Color

  7. Laws of Branding • Law of the Generic

  8. Generic Names Are Easy to Confuse Competitors Choose Different Colors/Fonts/Logos

  9. NFL Logo Redesign5 Differences - Why Change?

  10. Obama - Sans Serif Gotham Font from GQ magazine • McCain - Mix of Serif/Sans Serif with bold military star.

  11. Web Graphic File Formats • Two methods of file compression: • Graphic Interchange Format (GIF) • Joint Pictures Expert Group (JPEG or JPG) • How file compression saves memory: • Layers • Resolution (web images optimized at 72 ppi) • Color

  12. JPEG

  13. GIF

  14. PSD (layered) vs. JPG (flattened)

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