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We ran with 3 customer segments

We ran with 3 customer segments. Customer segments:. Low-end (students). High-end interior design. Commercial (office design). Value proposition:. Fun to build Flexibility. Customize-ability Flexibility. Modularity Flexibility. Experiment:. Talk to people.

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We ran with 3 customer segments

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  1. We ran with 3 customer segments Customer segments: Low-end (students) High-end interior design Commercial (office design) Value proposition: • Fun to build • Flexibility • Customize-ability • Flexibility • Modularity • Flexibility Experiment: Talk to people

  2. We found some interesting stuff Customer segments: Low-end (students) High-end interior design Mid-end interior design Commercial (office design) n=23 n=1 n=3 n=1 Learnings: • Want cheap, simple solution • Don’t think about lighting much • Flexibility problem • Have trouble with right lighting • Not much between custom and Home Depot • Everything custom-built for specific space and decor • Problems with power accessibility • Modularity fits segment needs • Need exists, but solution must be dirt-cheap • Possible sweet-spot • More research needed • No opportunity • More research needed Implications:

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