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Lessons in e-commerce marketing. What may work next? … . 4 th e-Commerce Summit 2013 Cebu City. Mannix Pabalan @ mannixbp hashtag digital, inc. http://www.hashtagdigital.ph. CONNECT | ENGAGE | TRACK. Your Full Assault Digital Marketing Partner. The nagging questions!.

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lessons in e commerce marketing

Lessons in e-commerce marketing

What may work next? …

4th e-Commerce Summit 2013

Cebu City

MannixPabalan

@mannixbp

hashtag digital, inc.

http://www.hashtagdigital.ph

slide2

CONNECT | ENGAGE | TRACK

Your Full Assault Digital Marketing Partner

the nagging questions
The nagging questions!
  • What were the lessons from the past?
  • How do we compete/position in the internet business?
  • Can we even get a share of the audience “they” enjoy?
  • Can we keep up to the online and digital savvy expectations?
remember there is always a room in the web for a new and intuitive offer
Remember: there is always a room in the web for a new and intuitive offer …

1st stop … how do we want to be known

research and analysis is the kick start
research and analysis is the kick start!
  • What they have …
  • Account for their weak points …
outbound vs inbound marketing

What worked???

Outbound vs. Inbound Marketing

Inbound Marketing is desired, impactful, targeted, and extremely cost effective.

slide8

65% of CMOs stated that in the current economic climate, it is easier to secure organizational “buy in” on new media/social media programsthan it was one year ago.

Business Wire survey of 81 chief marketing officers and senior marketing professionals directly responsible for managing their digital agency as well as their organization’s digital marketing budget

slide9

New media/social media channels are becoming more critical

77%stated they will take on a greater focus in their overall interactive strategy

“Business Wire survey of 81 chief marketing officers and senior marketing professionals directly responsible for managing their digital agency as well as their organization’s digital marketing budget.”

take away lessons
TAKE AWAY LESSONS …
  • Online marketing is very powerful to push for revenue!
  • Caution:
  • Closely watch for your spend
  • Campaign structure
  • Targeting (keywords for SEM/ Audience for display)
  • Cost Income Ratio (CIR)
  • Cost Per Order (CPO)
  • Revenue
slide12

Image Ads

  • Retargeting
  • Banner placement
  • Facebook ads
what is social media marketing
What is Social Media Marketing?

Face to Face networking or

Word-of-Mouth Marketing in a virtual world

slide16

What Social Media can do for you?

BRAND ADVOCATE

Online confidence build -up

social media in b2b and b2c
Social Media in B2B and B2C

Source: HubSpot State of Inbound Marketing Report

social media quick facts
Social Media: Quick Facts
  • 49% of social media (SM) users log on daily
  • 31% agree SM is more credible than ads
  • 61% research purchases with SM
  • 36% use SM for purchasing decisions
  • 40% are talking and learning from specific orgs
  • 25% of users “feel better” about companies using SM
  • 89% of users use SM more/same as last year

Source: CNW Group and Leger Marketing

remember web customer expectations will get worst
REMEMBER! Web Customer expectations will get “worst” …
  • Just meeting expectations will become unacceptable
  • Alternative to YOU is just a click away.
  • As Search Engines help you get visitors, it also helps the visitor get alternatives.
slide21

Visit us at www.hashtagdigital.ph

facebook.com/hashtagdigitalinc

MannixPabalan

@mannixbp

@hdigitalinc