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Toputop.com is a leading internet marketing company in India offering professional SEO services or search engine optimization services, pay per click (PPC) services, content writing, SEO copywriting, link building and SEO consulting services in US and UK. http://www.toputop.com

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Presentation Transcript
slide1

E-Commerce

Internet Marketing Strategy

www.toputop.com

e commerce internet marketing strategy
E-Commerce Internet Marketing Strategy :

E-Commerce :

Exchange of goods, products, or services via an electronic medium over the internet.

Selling

Buying

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e commerce domains
E-Commerce Domains :
  • Business-to-Business (B2B)
  • Collaborative Commerce (c-commerce)
  • Business-to-Consumers (B2C)
  • Consumers-to-Businesses (C2B)
  • Consumer-to-Consumer (C2C)
  • Intra-Business (intra-organizational) Commerce
  • Government-to-Citizens (G2C)
  • Mobile Commerce (m-commerce)

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internet marketing
Internet Marketing :

Strategies and techniques applied on the Internet and related digital technologies to achieve marketing objectives.

E-marketing is complete efforts to implement, promote, and sell products and other services over the Internet.

Traffic Increase

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4p s of e commerce internet marketing
4P’s of E-Commerce Internet Marketing :

PRODUCT g PLACE g PROMOTIONS g PRICE

Different types of E-Commerce Online Advertisements:

  • Display and Media ads (Banners, Flash Ads, Flash Games, Online Videos)
  • Search Engine Marketing (PPC Campaigns)
  • Sponsorships Ads
  • Referrals (Affiliate Relationship Marketing)
  • E-mail marketing
  • Online Catalogs
  • Online Chat
  • Viral Marketing
  • Blog Advertising

4P’s

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main sources to improve e commerce internet marketing
Main sources to improve E-Commerce Internet marketing:
  • E-Mail Campaigns
  • Local Guerilla Marketing
  • Search Engine Optimization
  • Affiliate Marketing
  • Website Design & Development
  • Brand Initiatives
  • Paid Placement (PPC)
  • Public Relations
  • Social Media Marketing

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4p s of e commerce internet marketing7
4P’s of E-Commerce Internet Marketing :

Key Areas to consider in E-Commerce Internet Marketing :

  • Designing Attractive Web Site with product focus
  • Corporate Web site
  • Online Privacy and Security
  • Customer Database
  • Data warehouse
  • Direct-mail Marketing

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slide8

E-Commerce

Internet Marketing Strategy

www.toputop.com