E-Commerce Internet Marketing Strategy - PowerPoint PPT Presentation

toputop
slide1 l.
Skip this Video
Loading SlideShow in 5 Seconds..
E-Commerce Internet Marketing Strategy PowerPoint Presentation
Download Presentation
E-Commerce Internet Marketing Strategy

play fullscreen
1 / 8
Download Presentation
E-Commerce Internet Marketing Strategy
549 Views
Download Presentation

E-Commerce Internet Marketing Strategy

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. E-Commerce Internet Marketing Strategy www.toputop.com

  2. E-Commerce Internet Marketing Strategy : E-Commerce : Exchange of goods, products, or services via an electronic medium over the internet. Selling Buying www.toputop.com

  3. E-Commerce Domains : • Business-to-Business (B2B) • Collaborative Commerce (c-commerce) • Business-to-Consumers (B2C) • Consumers-to-Businesses (C2B) • Consumer-to-Consumer (C2C) • Intra-Business (intra-organizational) Commerce • Government-to-Citizens (G2C) • Mobile Commerce (m-commerce) www.toputop.com

  4. Internet Marketing : Strategies and techniques applied on the Internet and related digital technologies to achieve marketing objectives. E-marketing is complete efforts to implement, promote, and sell products and other services over the Internet. Traffic Increase www.toputop.com

  5. 4P’s of E-Commerce Internet Marketing : PRODUCT g PLACE g PROMOTIONS g PRICE Different types of E-Commerce Online Advertisements: • Display and Media ads (Banners, Flash Ads, Flash Games, Online Videos) • Search Engine Marketing (PPC Campaigns) • Sponsorships Ads • Referrals (Affiliate Relationship Marketing) • E-mail marketing • Online Catalogs • Online Chat • Viral Marketing • Blog Advertising 4P’s www.toputop.com

  6. Main sources to improve E-Commerce Internet marketing: • E-Mail Campaigns • Local Guerilla Marketing • Search Engine Optimization • Affiliate Marketing • Website Design & Development • Brand Initiatives • Paid Placement (PPC) • Public Relations • Social Media Marketing www.toputop.com

  7. 4P’s of E-Commerce Internet Marketing : Key Areas to consider in E-Commerce Internet Marketing : • Designing Attractive Web Site with product focus • Corporate Web site • Online Privacy and Security • Customer Database • Data warehouse • Direct-mail Marketing www.toputop.com

  8. E-Commerce Internet Marketing Strategy www.toputop.com