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Graphic design history. A visual solution to an editorial problem. A revolution: movable type. Gutenberg’s Bible revolutionized communication, 1450. Advertising exploded after Civil War. “Patent” medicine advertised heavily. Halftones made direct printing possible.

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graphic design history

Graphic design history

A visual solution to an editorial problem.

a revolution movable type
A revolution: movable type

Gutenberg’s Bible revolutionized communication, 1450.

advertising exploded after civil war
Advertising exploded after Civil War

“Patent” medicine advertised heavily.

halftones made direct printing possible
Halftones made direct printing possible

Invention of 1880s turned continuous tones into dots.

posters were important by 20 th century
Posters were important by 20th century

Art Nouveau began in France, associated with posters.

Jules Chéret is considered the “father of the modern poster.”

art nouveau influenced graphic arts
Art nouveau influenced graphic arts

The curvaceous figures of art nouveau influenced publication design and brought more art into publication design.

last century questioned everything
Last century questioned everything

Realism was questioned: what is art?

gestalt questions vision
Gestalt questions vision

Psychological research questioned what we see.

Bauhaus movement tried to simplify.

bauhaus form follows function
Bauhaus: form follows function

Extremely common typefaces, such as helveticafrom Switzerland, are based on these concepts.

What does “form follows function” mean to you?

art deco grew out of cubism
Art deco grew out of cubism

Art deco, with its angular forms, influenced contemporary graphic arts for its crisp, industrial look.

today overlap and intertwine
Today: overlap and intertwine

Computer-generated design made it easy to overlap and mix images and parts of images, commonly used in today’s design.