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Creating a Buzz

Creating a Buzz. Using Social Media in Branch Advocacy Efforts - breakout session, AAUW Ohio Leadership Workshop 2013. Our questions:. In 2009, we asked: What is social media ? In 2011, we asked: Why should we use social media ? In 2013, we ask: How do we use social media?.

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Creating a Buzz

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  1. Creating a Buzz Using Social Media in Branch Advocacy Efforts - breakout session, AAUW Ohio Leadership Workshop 2013

  2. Our questions: In 2009, we asked: What is social media? In 2011, we asked: Why should we use social media? In 2013, we ask: How do we use social media?

  3. Think strategically • Message • Audience • Goal • Strategy/Channel • Facebook • Twitter • LinkedIn • Pinterest • Google+

  4. How to Run Your Branch Social Media...in less than one hour a week • 15 minutes: Review your resources • 15 minutes: Plan your content • 15 minutes: Schedule your content • 15 minutes: Engage your audience Source: “Advanced Social Media for AAUW Branches,” a presentation at AAUW Convention 2013 by Alan Callander, AAUW Social Media Manager, and Rachel Wallace, AAUW Strategic Communications Associate https://docs.google.com/document/d/1HZBK6opO60ocDyC1EXP8mtfH0lXBD1OkOQ57vmyfFi4/edit?pli=1

  5. Schedule your content on Facebook

  6. Schedule your tweets via Tweetdeck

  7. How often should I post on FB? • 1 post a day • Post 1 to 2 times a day for14% higher engagement • Weekends get 14.5% higher engagement than weekdays. Wednesday is the lowest day • If you post too much, engagement goes down. Try to keep the weekly posts around 7-10 times per week

  8. How often should I tweet? • 1 to 2 tweets per day • up to 4 tweets per day for power users • engagement drops after 4 Tweets per day • # hash tag tweets get twice the engagement • tweets with <100 characters get 17% higher engagement

  9. Source: “How to create perfect social media posts” By Kristin Piombino Posted: July 25, 2013 http://www.prdaily.com/Main/Articles/14901.aspx#

  10. AAUW National Online • Facebook • Twitter • Blog

  11. Social media help Facebook: https://www.facebook.com/help/ Twitter: https://support.twitter.com/articles/215585 Pinterest: https://en.help.pinterest.com/categories/20033632-Pinterest-Basics Google+: https://support.google.com/plus/?hl=en#topic=3049661

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