Why Content Marketing: Its Importance for Your Business - PowerPoint PPT Presentation

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Why Content Marketing: Its Importance for Your Business

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  1. What is content marketing? updateeverytime.com Why is it important?

  2. Content Marketing Content marketing is a marketing technique of creating and distributing valuable or you can say quality content. updateeverytime.com

  3. Why is it important? • Trust building • High Conversion Rate • Improvement in SEO • Cost Effective Way of Bringing New Leads • Enables your brand to show its expertise in the industry • Building a relationship with repeat customers updateeverytime.com

  4. Trust building • Quality content helps in building trust with your customers and leads. • Make a positive image of your brand in their minds. • Makes you unique from your competitors. • Consistently publishing quality contents on different platforms makes your customers think that you are a leader in your industry. updateeverytime.com

  5. High Conversion Rate • gives 6 times more conversion rate than the other digital marketing methods. • 61% of online users make purchases after reading the recommendations on blogs. • 74% of companies have admitted that their marketing leads have increased both in quality and quantity after they went for content marketing. • Around 72% of businesses admitted that video content has increased their conversion significantly. updateeverytime.com

  6. Improvement in SEO • The more content you publish online, the more pages get indexed by search engines • Having more content gives the users the reason to spend more time on your site. • Higher on-site time impacts your Search Engine Optimization positively • Google sees more time spent on a website as an indicator that your site provides valuable content. • It also gives an opportunity to rank higher for more keywords. updateeverytime.com

  7. Cost Effective Way of Bringing New Leads • Content marketing costs 62% less than the traditional way of marketing. • It brings three times more leads. • It brings an impressive return on investment (ROI) to small businesses. • Content marketing is cost effective and easily affordable. updateeverytime.com

  8. Enables your brand to show its expertise in the industry • Content demonstrate your expertise in your field while providing valuable knowledge about your business. • Every customer wants to know that they are dealing with the people who are experts in their industry. updateeverytime.com

  9. Building a relationship with repeat customers • To build a loyal and good relationship with your customers, you need to continuously provide them with the relevant content to make them do more educated and smarter purchases. • By doing so, you are encouraging them to do repeat purchases in the future also. updateeverytime.com

  10. Thank You Do not forget to like and share updateeverytime.com