Marketing Rule number one [And great examples for following it]
It’s very simple. Satisfy your customers’ needs.
? A very common content marketing question: How do I create interesting content about... (insert dull category here)?
? On one hand, it’s a good question. But it’s a bad question. Because it’s the wrong question.
? A better question: How do I excite my readers?
“ Develop pathological empathy for your readers. ~ Ann Handley
i Themselves. Their lives. Their work. Their goals. Your customers only care about one thing.
! They’re fascinating. And your customers aren’t dull.
Understand how to tap into their pleasures and pains. And you’re on your way to creating great content.
Charmin’s “SitOrSquat” is not. It’s a smart and useful mobile app.
Pampers’ “Love, Sleep & Play” is not. It’s a website about caring for your children.
The “Make Meow a Star” interactive feature is not. It’s one of the many games on the Fresh Step website which enables you to play with your favorite cat photos. [Hey, my kitty, Bo, is the star here.]
“Dispenser Aventure” is not. It’s Earth Rated’s highly engaging Instagram photo contest for dog lovers.
Clorox’s “Ick-tionary” is not. It’s one of the many funny, interactive features on the company’s “Laugh” website.
“The Great American Try-On” is not. It was Depend’s video contest featuring television and NFL stars.
Toilet deodorizer is dull. [Or at least you would expect as much.]
“Girls Don’t Poop” is not. It’s a hilarious and viral video from Poo-Pourri. > Presented on the following slide.
“ The best content is content so useful that people would pay for it if you asked them to do so. ~ Jay Baer
Marketing Rule number two
Also simple. Have some fun two, too.
Based on the article: “The Web’s Crappiest Content Seven Stinkers.” I’m Barry. Talk to me about your content marketing needs,