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Lead generation is the process of initiating customer interest and inquiries.
Benefits of Lead for Business • It is difficult to grow any company without a lead generation strategy. So if you want to see revenue and growth then you have to know this and the sales of the business will require leads. • And why are leads important? Because without them, maximizing growth and revenue is challenging. • Lead generation is a process that builds visibility, credibility, trust, and interest from a specific group of people (potential leads). So by focusing on lead generation, it can help drive traffic from high-quality prospects. And with high-quality prospects come high-value customers.
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